Global Customer Engagement Solutions Market Report, History and Forecast 2015-2026, Breakdown Data by Companies, Key Regions, Types and Application

Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence. ... The term can also be used to define customer-to-customer correspondence regarding a communication, product, service or brand.
The Asia Pacific market is projected to grow at the highest CAGR from 2018 to 2023. The growth of the Asia Pacific market can be attributed to the increased adoption of cloud computing by different organizations in this region. Small & medium enterprises across various countries, such as Australia, Malaysia, Japan, and Singapore, are investing in information technology to compete, secure, and capture digital opportunities present in the market.

Market Analysis and Insights: Global Customer Engagement Solutions Market
The research report studies the Customer Engagement Solutions market using different methodologies and analyzes to provide accurate and in-depth information about the market. For a clearer understanding, it is divided into several parts to cover different aspects of the market. Each area is then elaborated to help the reader comprehend the growth potential of each region and its contribution to the global market. The researchers have used primary and secondary methodologies to collate the information in the report. They have also used the same data to generate the current market scenario. This report is aimed at guiding people towards an apprehensive, better, and clearer knowledge of the market.
The global Customer Engagement Solutions market size is projected to reach US$ 18980 million by 2026, from US$ 13410 million in 2020, at a CAGR of 6.0% during 2021-2026.

Global Customer Engagement Solutions Scope and Segment
The global Customer Engagement Solutions market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Customer Engagement Solutions market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type, and by Application for the period 2015-2026.

Segment by Type, the Customer Engagement Solutions market is segmented into
Omnichannel
Workforce Optimization
Robotic Process Automation
Analytics & Reporting

Segment by Application, the Customer Engagement Solutions market is segmented into
BFSI
Consumer Goods & Retail
Telecommunication
Healthcare & Life Sciences
Automotive & Transportation
Media & Entertainment
Travel & Hospitality
Manufacturing
Others

Global Customer Engagement Solutions market: regional analysis, the major regions covered in the report are:
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa

The report lists the major players in the regions and their respective market share on the basis of global revenue. It also explains their strategic moves in the past few years, investments in product innovation, and changes in leadership to stay ahead in the competition. This will give the reader an edge over others as a well-informed decision can be made looking at the holistic picture of the market.

The major vendors covered:
Avaya
Aspect Software
Calabrio
Genesys
IBM
Microsoft
Nice Systems
Nuance Communications
Opentext
Oracle
Pegasystems
Pitney Bowes
Salesforce
SAP
Servicenow
Verint Systems
Zendesk
Egain Corporation
Bpmonline
Crmnext
Eptica
Freshworks
Ifs-Mplsystems
Lithium Technologies