1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Direct Marketing Strategies Market Size Growth Rate by Type: 2017 VS 2021 VS 2028 1.2.2 Direct mail 1.2.3 Telemarketing 1.2.4 Email marketing 1.2.5 Text (SMS) marketing 1.2.6 Handouts 1.2.7 Social media marketing 1.2.8 Direct selling 1.2.9 Others 1.3 Market by Application 1.3.1 Global Direct Marketing Strategies Market Share by Application: 2017 VS 2021 VS 2028 1.3.2 Business to Business 1.3.3 Business to Government 1.3.4 Business to Consumers 1.3.5 Others 1.4 Study Objectives 1.5 Years Considered 2 Global Growth Trends 2.1 Global Direct Marketing Strategies Market Perspective (2017-2028) 2.2 Direct Marketing Strategies Growth Trends by Region 2.2.1 Direct Marketing Strategies Market Size by Region: 2017 VS 2021 VS 2028 2.2.2 Direct Marketing Strategies Historic Market Size by Region (2017-2022) 2.2.3 Direct Marketing Strategies Forecasted Market Size by Region (2023-2028) 2.3 Direct Marketing Strategies Market Dynamics 2.3.1 Direct Marketing Strategies Industry Trends 2.3.2 Direct Marketing Strategies Market Drivers 2.3.3 Direct Marketing Strategies Market Challenges 2.3.4 Direct Marketing Strategies Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top Direct Marketing Strategies Players by Revenue 3.1.1 Global Top Direct Marketing Strategies Players by Revenue (2017-2022) 3.1.2 Global Direct Marketing Strategies Revenue Market Share by Players (2017-2022) 3.2 Global Direct Marketing Strategies Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 3.3 Players Covered: Ranking by Direct Marketing Strategies Revenue 3.4 Global Direct Marketing Strategies Market Concentration Ratio 3.4.1 Global Direct Marketing Strategies Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by Direct Marketing Strategies Revenue in 2021 3.5 Direct Marketing Strategies Key Players Head office and Area Served 3.6 Key Players Direct Marketing Strategies Product Solution and Service 3.7 Date of Enter into Direct Marketing Strategies Market 3.8 Mergers & Acquisitions, Expansion Plans 4 Direct Marketing Strategies Breakdown Data by Type 4.1 Global Direct Marketing Strategies Historic Market Size by Type (2017-2022) 4.2 Global Direct Marketing Strategies Forecasted Market Size by Type (2023-2028) 5 Direct Marketing Strategies Breakdown Data by Application 5.1 Global Direct Marketing Strategies Historic Market Size by Application (2017-2022) 5.2 Global Direct Marketing Strategies Forecasted Market Size by Application (2023-2028) 6 North America 6.1 North America Direct Marketing Strategies Market Size (2017-2028) 6.2 North America Direct Marketing Strategies Market Size by Country (2017-2022) 6.3 North America Direct Marketing Strategies Market Size by Country (2023-2028) 6.4 United States 6.5 Canada 7 Europe 7.1 Europe Direct Marketing Strategies Market Size (2017-2028) 7.2 Europe Direct Marketing Strategies Market Size by Country (2017-2022) 7.3 Europe Direct Marketing Strategies Market Size by Country (2023-2028) 7.4 Germany 7.5 France 7.6 U.K. 7.7 Italy 7.8 Russia 7.9 Nordic Countries 8 Asia-Pacific 8.1 Asia-Pacific Direct Marketing Strategies Market Size (2017-2028) 8.2 Asia-Pacific Direct Marketing Strategies Market Size by Country (2017-2022) 8.3 Asia-Pacific Direct Marketing Strategies Market Size by Country (2023-2028) 8.4 China 8.5 Japan 8.6 South Korea 8.7 Southeast Asia 8.8 India 8.9 Australia 9 Latin America 9.1 Latin America Direct Marketing Strategies Market Size (2017-2028) 9.2 Latin America Direct Marketing Strategies Market Size by Country (2017-2022) 9.3 Latin America Direct Marketing Strategies Market Size by Country (2023-2028) 9.4 Mexico 9.5 Brazil 10 Middle East & Africa 10.1 Middle East & Africa Direct Marketing Strategies Market Size (2017-2028) 10.2 Middle East & Africa Direct Marketing Strategies Market Size by Country (2017-2022) 10.3 Middle East & Africa Direct Marketing Strategies Market Size by Country (2023-2028) 10.4 Turkey 10.5 Saudi Arabia 10.6 UAE 11 Key Players Profiles 11.1 Rapp 11.1.1 Rapp Company Detail 11.1.2 Rapp Business Overview 11.1.3 Rapp Direct Marketing Strategies Introduction 11.1.4 Rapp Revenue in Direct Marketing Strategies Business (2017-2022) 11.1.5 Rapp Recent Development 11.2 Epsilon 11.2.1 Epsilon Company Detail 11.2.2 Epsilon Business Overview 11.2.3 Epsilon Direct Marketing Strategies Introduction 11.2.4 Epsilon Revenue in Direct Marketing Strategies Business (2017-2022) 11.2.5 Epsilon Recent Development 11.3 Wunderman 11.3.1 Wunderman Company Detail 11.3.2 Wunderman Business Overview 11.3.3 Wunderman Direct Marketing Strategies Introduction 11.3.4 Wunderman Revenue in Direct Marketing Strategies Business (2017-2022) 11.3.5 Wunderman Recent Development 11.4 FCB 11.4.1 FCB Company Detail 11.4.2 FCB Business Overview 11.4.3 FCB Direct Marketing Strategies Introduction 11.4.4 FCB Revenue in Direct Marketing Strategies Business (2017-2022) 11.4.5 FCB Recent Development 11.5 Acxiom 11.5.1 Acxiom Company Detail 11.5.2 Acxiom Business Overview 11.5.3 Acxiom Direct Marketing Strategies Introduction 11.5.4 Acxiom Revenue in Direct Marketing Strategies Business (2017-2022) 11.5.5 Acxiom Recent Development 11.6 Harte-Hanks Direct 11.6.1 Harte-Hanks Direct Company Detail 11.6.2 Harte-Hanks Direct Business Overview 11.6.3 Harte-Hanks Direct Direct Marketing Strategies Introduction 11.6.4 Harte-Hanks Direct Revenue in Direct Marketing Strategies Business (2017-2022) 11.6.5 Harte-Hanks Direct Recent Development 11.7 OgilvyOne 11.7.1 OgilvyOne Company Detail 11.7.2 OgilvyOne Business Overview 11.7.3 OgilvyOne Direct Marketing Strategies Introduction 11.7.4 OgilvyOne Revenue in Direct Marketing Strategies Business (2017-2022) 11.7.5 OgilvyOne Recent Development 11.8 Merkle 11.8.1 Merkle Company Detail 11.8.2 Merkle Business Overview 11.8.3 Merkle Direct Marketing Strategies Introduction 11.8.4 Merkle Revenue in Direct Marketing Strategies Business (2017-2022) 11.8.5 Merkle Recent Development 11.9 Harland Clarke Corp 11.9.1 Harland Clarke Corp Company Detail 11.9.2 Harland Clarke Corp Business Overview 11.9.3 Harland Clarke Corp Direct Marketing Strategies Introduction 11.9.4 Harland Clarke Corp Revenue in Direct Marketing Strategies Business (2017-2022) 11.9.5 Harland Clarke Corp Recent Development 11.10 MRM//McCann 11.10.1 MRM//McCann Company Detail 11.10.2 MRM//McCann Business Overview 11.10.3 MRM//McCann Direct Marketing Strategies Introduction 11.10.4 MRM//McCann Revenue in Direct Marketing Strategies Business (2017-2022) 11.10.5 MRM//McCann Recent Development 11.11 DigitasLBi 11.11.1 DigitasLBi Company Detail 11.11.2 DigitasLBi Business Overview 11.11.3 DigitasLBi Direct Marketing Strategies Introduction 11.11.4 DigitasLBi Revenue in Direct Marketing Strategies Business (2017-2022) 11.11.5 DigitasLBi Recent Development 11.12 Aimia 11.12.1 Aimia Company Detail 11.12.2 Aimia Business Overview 11.12.3 Aimia Direct Marketing Strategies Introduction 11.12.4 Aimia Revenue in Direct Marketing Strategies Business (2017-2022) 11.12.5 Aimia Recent Development 11.13 SourceLink 11.13.1 SourceLink Company Detail 11.13.2 SourceLink Business Overview 11.13.3 SourceLink Direct Marketing Strategies Introduction 11.13.4 SourceLink Revenue in Direct Marketing Strategies Business (2017-2022) 11.13.5 SourceLink Recent Development 11.14 BBDO 11.14.1 BBDO Company Detail 11.14.2 BBDO Business Overview 11.14.3 BBDO Direct Marketing Strategies Introduction 11.14.4 BBDO Revenue in Direct Marketing Strategies Business (2017-2022) 11.14.5 BBDO Recent Development 11.15 SapientNitro 11.15.1 SapientNitro Company Detail 11.15.2 SapientNitro Business Overview 11.15.3 SapientNitro Direct Marketing Strategies Introduction 11.15.4 SapientNitro Revenue in Direct Marketing Strategies Business (2017-2022) 11.15.5 SapientNitro Recent Development 11.16 Leo Burnett 11.16.1 Leo Burnett Company Detail 11.16.2 Leo Burnett Business Overview 11.16.3 Leo Burnett Direct Marketing Strategies Introduction 11.16.4 Leo Burnett Revenue in Direct Marketing Strategies Business (2017-2022) 11.16.5 Leo Burnett Recent Development 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Disclaimer 13.3 Author Details

List of Tables Table 1. Global Direct Marketing Strategies Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028 Table 2. Key Players of Direct mail Table 3. Key Players of Telemarketing Table 4. Key Players of Email marketing Table 5. Key Players of Text (SMS) marketing Table 6. Key Players of Handouts Table 7. Key Players of Social media marketing Table 8. Key Players of Direct selling Table 9. Key Players of Others Table 10. Global Direct Marketing Strategies Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028 Table 11. Global Direct Marketing Strategies Market Size by Region (US$ Million): 2017 VS 2021 VS 2028 Table 12. Global Direct Marketing Strategies Market Size by Region (2017-2022) & (US$ Million) Table 13. Global Direct Marketing Strategies Market Share by Region (2017-2022) Table 14. Global Direct Marketing Strategies Forecasted Market Size by Region (2023-2028) & (US$ Million) Table 15. Global Direct Marketing Strategies Market Share by Region (2023-2028) Table 16. Direct Marketing Strategies Market Trends Table 17. Direct Marketing Strategies Market Drivers Table 18. Direct Marketing Strategies Market Challenges Table 19. Direct Marketing Strategies Market Restraints Table 20. Global Direct Marketing Strategies Revenue by Players (2017-2022) & (US$ Million) Table 21. Global Direct Marketing Strategies Market Share by Players (2017-2022) Table 22. Global Top Direct Marketing Strategies Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Direct Marketing Strategies as of 2021) Table 23. Ranking of Global Top Direct Marketing Strategies Companies by Revenue (US$ Million) in 2021 Table 24. Global 5 Largest Players Market Share by Direct Marketing Strategies Revenue (CR5 and HHI) & (2017-2022) Table 25. Key Players Headquarters and Area Served Table 26. Key Players Direct Marketing Strategies Product Solution and Service Table 27. Date of Enter into Direct Marketing Strategies Market Table 28. Mergers & Acquisitions, Expansion Plans Table 29. Global Direct Marketing Strategies Market Size by Type (2017-2022) & (US$ Million) Table 30. Global Direct Marketing Strategies Revenue Market Share by Type (2017-2022) Table 31. Global Direct Marketing Strategies Forecasted Market Size by Type (2023-2028) & (US$ Million) Table 32. Global Direct Marketing Strategies Revenue Market Share by Type (2023-2028) Table 33. Global Direct Marketing Strategies Market Size by Application (2017-2022) & (US$ Million) Table 34. Global Direct Marketing Strategies Revenue Market Share by Application (2017-2022) Table 35. Global Direct Marketing Strategies Forecasted Market Size by Application (2023-2028) & (US$ Million) Table 36. Global Direct Marketing Strategies Revenue Market Share by Application (2023-2028) Table 37. North America Direct Marketing Strategies Market Size by Country (2017-2022) & (US$ Million) Table 38. North America Direct Marketing Strategies Market Size by Country (2023-2028) & (US$ Million) Table 39. Europe Direct Marketing Strategies Market Size by Country (2017-2022) & (US$ Million) Table 40. Europe Direct Marketing Strategies Market Size by Country (2023-2028) & (US$ Million) Table 41. Asia-Pacific Direct Marketing Strategies Market Size by Region (2017-2022) & (US$ Million) Table 42. Asia-Pacific Direct Marketing Strategies Market Size by Region (2023-2028) & (US$ Million) Table 43. Latin America Direct Marketing Strategies Market Size by Country (2017-2022) & (US$ Million) Table 44. Latin America Direct Marketing Strategies Market Size by Country (2023-2028) & (US$ Million) Table 45. Middle East & Africa Direct Marketing Strategies Market Size by Country (2017-2022) & (US$ Million) Table 46. Middle East & Africa Direct Marketing Strategies Market Size by Country (2023-2028) & (US$ Million) Table 47. Rapp Company Detail Table 48. Rapp Business Overview Table 49. Rapp Direct Marketing Strategies Product Table 50. Rapp Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 51. Rapp Recent Development Table 52. Epsilon Company Detail Table 53. Epsilon Business Overview Table 54. Epsilon Direct Marketing Strategies Product Table 55. Epsilon Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 56. Epsilon Recent Development Table 57. Wunderman Company Detail Table 58. Wunderman Business Overview Table 59. Wunderman Direct Marketing Strategies Product Table 60. Wunderman Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 61. Wunderman Recent Development Table 62. FCB Company Detail Table 63. FCB Business Overview Table 64. FCB Direct Marketing Strategies Product Table 65. FCB Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 66. FCB Recent Development Table 67. Acxiom Company Detail Table 68. Acxiom Business Overview Table 69. Acxiom Direct Marketing Strategies Product Table 70. Acxiom Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 71. Acxiom Recent Development Table 72. Harte-Hanks Direct Company Detail Table 73. Harte-Hanks Direct Business Overview Table 74. Harte-Hanks Direct Direct Marketing Strategies Product Table 75. Harte-Hanks Direct Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 76. Harte-Hanks Direct Recent Development Table 77. OgilvyOne Company Detail Table 78. OgilvyOne Business Overview Table 79. OgilvyOne Direct Marketing Strategies Product Table 80. OgilvyOne Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 81. OgilvyOne Recent Development Table 82. Merkle Company Detail Table 83. Merkle Business Overview Table 84. Merkle Direct Marketing Strategies Product Table 85. Merkle Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 86. Merkle Recent Development Table 87. Harland Clarke Corp Company Detail Table 88. Harland Clarke Corp Business Overview Table 89. Harland Clarke Corp Direct Marketing Strategies Product Table 90. Harland Clarke Corp Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 91. Harland Clarke Corp Recent Development Table 92. MRM//McCann Company Detail Table 93. MRM//McCann Business Overview Table 94. MRM//McCann Direct Marketing Strategies Product Table 95. MRM//McCann Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 96. MRM//McCann Recent Development Table 97. DigitasLBi Company Detail Table 98. DigitasLBi Business Overview Table 99. DigitasLBi Direct Marketing StrategiesProduct Table 100. DigitasLBi Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 101. DigitasLBi Recent Development Table 102. Aimia Company Detail Table 103. Aimia Business Overview Table 104. Aimia Direct Marketing StrategiesProduct Table 105. Aimia Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 106. Aimia Recent Development Table 107. SourceLink Company Detail Table 108. SourceLink Business Overview Table 109. SourceLink Direct Marketing StrategiesProduct Table 110. SourceLink Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 111. SourceLink Recent Development Table 112. BBDO Company Detail Table 113. BBDO Business Overview Table 114. BBDO Direct Marketing StrategiesProduct Table 115. BBDO Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 116. BBDO Recent Development Table 117. SapientNitro Company Detail Table 118. SapientNitro Business Overview Table 119. SapientNitro Direct Marketing StrategiesProduct Table 120. SapientNitro Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 121. SapientNitro Recent Development Table 122. Leo Burnett Company Detail Table 123. Leo Burnett Business Overview Table 124. Leo Burnett Direct Marketing StrategiesProduct Table 125. Leo Burnett Revenue in Direct Marketing Strategies Business (2017-2022) & (US$ Million) Table 126. Leo Burnett Recent Development Table 127. Research Programs/Design for This Report Table 128. Key Data Information from Secondary Sources Table 129. Key Data Information from Primary Sources List of Figures Figure 1. Global Direct Marketing Strategies Market Share by Type: 2021 VS 2028 Figure 2. Direct mail Features Figure 3. Telemarketing Features Figure 4. Email marketing Features Figure 5. Text (SMS) marketing Features Figure 6. Handouts Features Figure 7. Social media marketing Features Figure 8. Direct selling Features Figure 9. Others Features Figure 10. Global Direct Marketing Strategies Market Share by Application in 2021 & 2028 Figure 11. Business to Business Case Studies Figure 12. Business to Government Case Studies Figure 13. Business to Consumers Case Studies Figure 14. Others Case Studies Figure 15. Direct Marketing Strategies Report Years Considered Figure 16. Global Direct Marketing Strategies Market Size (US$ Million), Year-over-Year: 2017-2028 Figure 17. Global Direct Marketing Strategies Market Size, (US$ Million), 2017 VS 2021 VS 2028 Figure 18. Global Direct Marketing Strategies Market Share by Region: 2021 VS 2028 Figure 19. Global Direct Marketing Strategies Market Share by Players in 2021 Figure 20. Global Top Direct Marketing Strategies Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Direct Marketing Strategies as of 2021) Figure 21. The Top 10 and 5 Players Market Share by Direct Marketing Strategies Revenue in 2021 Figure 22. North America Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 23. North America Direct Marketing Strategies Market Share by Country (2017-2028) Figure 24. United States Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 25. Canada Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 26. Europe Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 27. Europe Direct Marketing Strategies Market Share by Country (2017-2028) Figure 28. Germany Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 29. France Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 30. U.K. Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 31. Italy Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 32. Russia Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 33. Nordic Countries Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 34. Asia-Pacific Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 35. Asia-Pacific Direct Marketing Strategies Market Share by Region (2017-2028) Figure 36. China Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 37. Japan Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 38. South Korea Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 39. Southeast Asia Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 40. India Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 41. Australia Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 42. Latin America Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 43. Latin America Direct Marketing Strategies Market Share by Country (2017-2028) Figure 44. Mexico Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 45. Brazil Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 46. Middle East & Africa Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 47. Middle East & Africa Direct Marketing Strategies Market Share by Country (2017-2028) Figure 48. Turkey Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 49. Saudi Arabia Direct Marketing Strategies Market Size YoY Growth (2017-2028) & (US$ Million) Figure 50. Rapp Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 51. Epsilon Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 52. Wunderman Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 53. FCB Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 54. Acxiom Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 55. Harte-Hanks Direct Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 56. OgilvyOne Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 57. Merkle Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 58. Harland Clarke Corp Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 59. MRM//McCann Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 60. DigitasLBi Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 61. Aimia Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 62. SourceLink Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 63. BBDO Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 64. SapientNitro Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 65. Leo Burnett Revenue Growth Rate in Direct Marketing Strategies Business (2017-2022) Figure 66. Bottom-up and Top-down Approaches for This Report Figure 67. Data Triangulation Figure 68. Key Executives Interviewed

Rapp Epsilon Wunderman FCB Acxiom Harte-Hanks Direct OgilvyOne Merkle Harland Clarke Corp MRM//McCann DigitasLBi Aimia SourceLink BBDO SapientNitro Leo Burnett