Table of Contents Chapter 1 Augmented Reality & Mixed Reality Market Overview 1.1 Augmented Reality & Mixed Reality Definition 1.2 Global Augmented Reality & Mixed Reality Market Size Status and Outlook (2015-2030) 1.3 Global Augmented Reality & Mixed Reality Market Size Comparison by Region (2015-2030) 1.4 Global Augmented Reality & Mixed Reality Market Size Comparison by Type (2015-2030) 1.5 Global Augmented Reality & Mixed Reality Market Size Comparison by Application (2015-2030) 1.6 Global Augmented Reality & Mixed Reality Market Size Comparison by Sales Channel (2015-2030) 1.7 Augmented Reality & Mixed Reality Market Dynamics (COVID-19 Impacts) 1.7.1 Market Drivers/Opportunities 1.7.2 Market Challenges/Risks 1.7.3 Market News (Mergers/Acquisitions/Expansion) 1.7.4 COVID-19 Impacts on Current Market 1.7.5 Post-Strategies of COVID-19 Outbreak Chapter 2 Augmented Reality & Mixed Reality Market Segment Analysis by Player 2.1 Global Augmented Reality & Mixed Reality Sales and Market Share by Player (2018-2020) 2.2 Global Augmented Reality & Mixed Reality Revenue and Market Share by Player (2018-2020) 2.3 Global Augmented Reality & Mixed Reality Average Price by Player (2018-2020) 2.4 Players Competition Situation & Trends 2.5 Conclusion of Segment by Player Chapter 3 Augmented Reality & Mixed Reality Market Segment Analysis by Type 3.1 Global Augmented Reality & Mixed Reality Market by Type 3.1.1 Hardware 3.1.2 Software & Services 3.2 Global Augmented Reality & Mixed Reality Sales and Market Share by Type (2015-2020) 3.3 Global Augmented Reality & Mixed Reality Revenue and Market Share by Type (2015-2020) 3.4 Global Augmented Reality & Mixed Reality Average Price by Type (2015-2020) 3.5 Leading Players of Augmented Reality & Mixed Reality by Type in 2020 3.6 Conclusion of Segment by Type Chapter 4 Augmented Reality & Mixed Reality Market Segment Analysis by Application 4.1 Global Augmented Reality & Mixed Reality Market by Application 4.1.1 Gaming & Entertainment 4.1.2 E-commerce & Retail 4.1.3 Education 4.1.4 Automotive & Transportation 4.1.5 Healthcare 4.2 Global Augmented Reality & Mixed Reality Revenue and Market Share by Application (2015-2020) 4.3 Leading Consumers of Augmented Reality & Mixed Reality by Application in 2020 4.4 Conclusion of Segment by Application Chapter 5 Augmented Reality & Mixed Reality Market Segment Analysis by Sales Channel 5.1 Global Augmented Reality & Mixed Reality Market by Sales Channel 5.1.1 Direct Channel 5.1.2 Distribution Channel 5.2 Global Augmented Reality & Mixed Reality Revenue and Market Share by Sales Channel (2015-2020) 5.3 Leading Distributors/Dealers of Augmented Reality & Mixed Reality by Sales Channel in 2020 5.4 Conclusion of Segment by Sales Channel Chapter 6 Augmented Reality & Mixed Reality Market Segment Analysis by Region 6.1 Global Augmented Reality & Mixed Reality Market Size and CAGR by Region (2015-2030) 6.2 Global Augmented Reality & Mixed Reality Sales and Market Share by Region (2015-2020) 6.3 Global Augmented Reality & Mixed Reality Revenue and Market Share by Region (2015-2020) 6.4 North America 6.4.1 North America Market by Country 6.4.2 North America Augmented Reality & Mixed Reality Market Share by Type 6.4.3 North America Augmented Reality & Mixed Reality Market Share by Application 6.4.4 United States 6.4.5 Canada 6.4.6 Mexico 6.5 Europe 6.5.1 Europe Market by Country 6.5.2 Europe Augmented Reality & Mixed Reality Market Share by Type 6.5.3 Europe Augmented Reality & Mixed Reality Market Share by Application 6.5.4 Germany 6.5.5 UK 6.5.6 France 6.5.7 Italy 6.5.8 Russia 6.5.9 Spain 6.6 Asia-Pacific 6.6.1 Asia-Pacific Market by Country 6.6.2 Asia-Pacific Augmented Reality & Mixed Reality Market Share by Type 6.6.3 Asia-Pacific Augmented Reality & Mixed Reality Market Share by Application 6.6.4 China 6.6.5 Japan 6.6.6 Korea 6.6.7 India 6.6.8 Southeast Asia 6.6.9 Australia 6.7 South America 6.7.1 South America Market by Country 6.7.2 South America Augmented Reality & Mixed Reality Market Share by Type 6.7.3 South America Augmented Reality & Mixed Reality Market Share by Application 6.7.4 Brazil 6.7.5 Argentina 6.7.6 Colombia 6.8 Middle East & Africa 6.8.1 Middle East & Africa Market by Country 6.8.2 Middle East & Africa Augmented Reality & Mixed Reality Market Share by Type 6.8.3 Middle East & Africa Augmented Reality & Mixed Reality Market Share by Application 6.8.4 UAE 6.8.5 Saudi Arabia 6.8.6 South Africa 6.9 Conclusion of Segment by Region Chapter 7 Profile of Leading Augmented Reality & Mixed Reality Players 7.1 Google (ALPHABET) 7.1.1 Company Snapshot 7.1.2 Product/Service Offered 7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share) 7.1.4 COVID-19 Impact on Google (ALPHABET) 7.2 Seiko Epson 7.3 Vuzix Corporation 7.4 Realwear 7.5 Sharp 7.6 Niantic 7.7 Optinvent 7.8 Atheer 7.9 Blippar.com 7.10 PTC Inc. 7.11 Ultraleap 7.12 Wikitude 7.13 TechSee Augmented Vision 7.14 Microsoft 7.15 HP 7.16 Dell 7.17 AsusTek Computer 7.18 Samsung Electronics 7.19 Acer 7.20 Magic Leap 7.21 Amber Garage (Holokit) 7.22 Occipital 7.23 Apple 7.24 Sony Corporation 7.25 Infinity Augmented Reality 7.26 Zappar Chapter 8 Upstream and Downstream Analysis of Augmented Reality & Mixed Reality 8.1 Industrial Chain of Augmented Reality & Mixed Reality 8.2 Upstream of Augmented Reality & Mixed Reality 8.2.1 Raw Materials 8.2.2 Labor Cost 8.2.3 Manufacturing Expenses 8.2.4 Manufacturing Cost Structure 8.2.5 Manufacturing Process 8.3 Downstream of Augmented Reality & Mixed Reality 8.3.1 Leading Distributors/Dealers of Augmented Reality & Mixed Reality 8.3.2 Leading Consumers of Augmented Reality & Mixed Reality Chapter 9 Development Trend of Augmented Reality & Mixed Reality (2021-2030) 9.1 Global Augmented Reality & Mixed Reality Market Size (Sales and Revenue) Forecast (2021-2030) 9.2 Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Region (2021-2030) 9.3 Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Type (2021-2030) 9.4 Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Application (2021-2030) 9.5 Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Sales Channel (2021-2030) Chapter 10 Appendix 10.1 Research Methodology 10.2 Data Sources 10.3 Disclaimer 10.4 Analysts Certification

List of Tables and Figures Figure Augmented Reality & Mixed Reality Example Figure Global Augmented Reality & Mixed Reality Revenue (Million $) Status and Outlook (2015-2030) Figure Global Augmented Reality & Mixed Reality Revenue (Million $) Comparison by Region (2015-2030) Figure Global Augmented Reality & Mixed Reality Revenue (Million $) Comparison by Type (2015-2030) Figure Global Augmented Reality & Mixed Reality Revenue (Million $) Comparison by Application (2015-2030) Figure Global Augmented Reality & Mixed Reality Revenue (Million $) Comparison by Sales Channel (2015-2030) Table Global Augmented Reality & Mixed Reality Sales by Player (2018-2020) Table Global Augmented Reality & Mixed Reality Sales Market Share by Player (2018-2020) Figure Global Augmented Reality & Mixed Reality Sales Market Share by Player in 2020 Table Global Augmented Reality & Mixed Reality Revenue (Million $) by Player (2018-2020) Table Global Augmented Reality & Mixed Reality Revenue Market Share by Player (2018-2020) Figure Global Augmented Reality & Mixed Reality Revenue Market Share by Player in 2020 Table Global Augmented Reality & Mixed Reality Average Price by Player (2018-2020) Figure Global Augmented Reality & Mixed Reality Average Price by Player in 2020 Figure Global Augmented Reality & Mixed Reality Players Competition Situation – Top 5 Players’ Revenue Market Share in 2018 Figure Global Augmented Reality & Mixed Reality Players Competition Trends – Top 5 Players’ Revenue Market Share in 2020 Figure Example of Hardware Figure Global Hardware Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Software & Services Figure Global Software & Services Revenue (Million $) and Growth Rate (2015-2020) Table Global Augmented Reality & Mixed Reality Sales by Type (2015-2020) Table Global Augmented Reality & Mixed Reality Sales Market Share by Type (2015-2020) Figure Global Augmented Reality & Mixed Reality Sales Market Share by Type in 2020 Table Global Augmented Reality & Mixed Reality Revenue (Million $) by Type (2015-2020) Table Global Augmented Reality & Mixed Reality Revenue Market Share by Type (2015-2020) Figure Global Augmented Reality & Mixed Reality Revenue Market Share by Type in 2020 Table Global Augmented Reality & Mixed Reality Average Price by Type (2015-2020) Figure Global Augmented Reality & Mixed Reality Average Price by Type in 2020 Table Leading Players of Augmented Reality & Mixed Reality by Type in 2020 Figure Example of Gaming & Entertainment Figure Global Augmented Reality & Mixed Reality for Gaming & Entertainment Revenue (Million $) and Growth Rate (2015-2020) Figure Example of E-commerce & Retail Figure Global Augmented Reality & Mixed Reality for E-commerce & Retail Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Education Figure Global Augmented Reality & Mixed Reality for Education Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Automotive & Transportation Figure Global Augmented Reality & Mixed Reality for Automotive & Transportation Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Healthcare Figure Global Augmented Reality & Mixed Reality for Healthcare Revenue (Million $) and Growth Rate (2015-2020) Table Global Augmented Reality & Mixed Reality Sales by Application (2015-2020) Table Global Augmented Reality & Mixed Reality Sales Market Share by Application (2015-2020) Figure Global Augmented Reality & Mixed Reality Sales Market Share by Application in 2020 Table Leading Consumers of Augmented Reality & Mixed Reality by Application in 2020 Figure Example of Direct Channel Figure Global Augmented Reality & Mixed Reality for Direct Channel Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Distribution Channel Figure Global Augmented Reality & Mixed Reality for Distribution Channel Revenue (Million $) and Growth Rate (2015-2020) Table Global Augmented Reality & Mixed Reality Revenue by Sales Channel (2015-2020) Table Global Augmented Reality & Mixed Reality Revenue Market Share by Sales Channel (2015-2020) Figure Global Augmented Reality & Mixed Reality Revenue Market Share by Sales Channel in 2020 Table Leading Distributors/Dealers of Augmented Reality & Mixed Reality by Sales Channel in 2020 Table Global Augmented Reality & Mixed Reality Market Size and CAGR by Region (2015-2030) Table Global Augmented Reality & Mixed Reality Sales by Region (2015-2020) Table Global Augmented Reality & Mixed Reality Sales Market Share by Region (2015-2020) Figure Global Augmented Reality & Mixed Reality Sales Market Share by Region in 2020 Table Global Augmented Reality & Mixed Reality Revenue (Million $) by Region (2015-2020) Table Global Augmented Reality & Mixed Reality Revenue Market Share by Region (2015-2020) Figure Global Augmented Reality & Mixed Reality Revenue Market Share by Region in 2020 Table North America Augmented Reality & Mixed Reality Sales by Country (2015-2020) Figure North America Augmented Reality & Mixed Reality Sales Market Share by Country (2015-2020) Table North America Augmented Reality & Mixed Reality Revenue by Country (2015-2020) Figure North America Augmented Reality & Mixed Reality Revenue Market Share by Country (2015-2020) Figure North America Augmented Reality & Mixed Reality Market Share by Type in 2020 Figure North America Augmented Reality & Mixed Reality Market Share by Application in 2020 Figure United States Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure United States Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Canada Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Canada Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Mexico Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Mexico Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Table Europe Augmented Reality & Mixed Reality Sales by Country (2015-2020) Figure Europe Augmented Reality & Mixed Reality Sales Market Share by Country (2015-2020) Table Europe Augmented Reality & Mixed Reality Revenue by Country (2015-2020) Figure Europe Augmented Reality & Mixed Reality Revenue Market Share by Country (2015-2020) Figure Europe Augmented Reality & Mixed Reality Market Share by Type in 2020 Figure Europe Augmented Reality & Mixed Reality Market Share by Application in 2020 Figure Germany Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Germany Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure UK Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure UK Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure France Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure France Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Italy Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Italy Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Russia Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Russia Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Spain Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Spain Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Table Asia-Pacific Augmented Reality & Mixed Reality Sales by Country (2015-2020) Figure Asia-Pacific Augmented Reality & Mixed Reality Sales Market Share by Country (2015-2020) Table Asia-Pacific Augmented Reality & Mixed Reality Revenue by Country (2015-2020) Figure Asia-Pacific Augmented Reality & Mixed Reality Revenue Market Share by Country (2015-2020) Figure Asia-Pacific Augmented Reality & Mixed Reality Market Share by Type in 2020 Figure Asia-Pacific Augmented Reality & Mixed Reality Market Share by Application in 2020 Figure China Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure China Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Japan Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Japan Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Korea Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Korea Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure India Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure India Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Southeast Asia Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Southeast Asia Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Australia Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Australia Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Table South America Augmented Reality & Mixed Reality Sales by Country (2015-2020) Figure South America Augmented Reality & Mixed Reality Sales Market Share by Country (2015-2020) Table South America Augmented Reality & Mixed Reality Revenue by Country (2015-2020) Figure South America Augmented Reality & Mixed Reality Revenue Market Share by Country (2015-2020) Figure South America Augmented Reality & Mixed Reality Market Share by Type in 2020 Figure South America Augmented Reality & Mixed Reality Market Share by Application in 2020 Figure Brazil Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Brazil Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Argentina Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Argentina Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Colombia Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Colombia Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Table Middle East & Africa Augmented Reality & Mixed Reality Sales by Country (2015-2020) Figure Middle East & Africa Augmented Reality & Mixed Reality Sales Market Share by Country (2015-2020) Table Middle East & Africa Augmented Reality & Mixed Reality Revenue by Country (2015-2020) Figure Middle East & Africa Augmented Reality & Mixed Reality Revenue Market Share by Country (2015-2020) Figure Middle East & Africa Augmented Reality & Mixed Reality Market Share by Type in 2020 Figure Middle East & Africa Augmented Reality & Mixed Reality Market Share by Application in 2020 Figure UAE Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure UAE Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure Saudi Arabia Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure Saudi Arabia Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Figure South Africa Augmented Reality & Mixed Reality Sales and Growth Rate (2015-2020) Figure South Africa Augmented Reality & Mixed Reality Revenue (Million $) and Growth Rate (2015-2020) Table Company Snapshot of Google (ALPHABET) Table Augmented Reality & Mixed Reality Introduction of Google (ALPHABET) Table Augmented Reality & Mixed Reality Sales, Price, Revenue, Gross Margin and Market Share of Google (ALPHABET) (2018-2020) Table Industrial Chain of Augmented Reality & Mixed Reality Table Manufacturing Cost Structure of Augmented Reality & Mixed Reality Table General Manufacturing Process of Augmented Reality & Mixed Reality Table Leading Distributors/Dealers of Augmented Reality & Mixed Reality Table Leading Consumers of Augmented Reality & Mixed Reality Figure Global Augmented Reality & Mixed Reality Sales and Growth Rate Forecast (2021-2030) Figure Global Augmented Reality & Mixed Reality Revenue and Growth Rate Forecast (2021-2030) Table Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Region (2021-2030) Table Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Type (2021-2030) Table Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Application (2021-2030) Table Global Augmented Reality & Mixed Reality Market Size and CAGR Forecast by Sales Channel (2021-2030)

Leading players of Augmented Reality & Mixed Reality including: Google (ALPHABET) Seiko Epson Vuzix Corporation Realwear Sharp Niantic Optinvent Atheer Blippar.com PTC Inc. Ultraleap Wikitude TechSee Augmented Vision Microsoft HP Dell AsusTek Computer Samsung Electronics Acer Magic Leap Amber Garage (Holokit) Occipital Apple Sony Corporation Infinity Augmented Reality Zappar