Table of Content 1 Toys Market Overview 1.1 Product Overview and Scope of Toys 1.2 Toys Segment by Type 1.2.1 Global Toys Sales and CAGR (%) Comparison by Type (2017-2029) 1.2.2 The Market Profile of Plush Toys 1.2.3 The Market Profile of Activity Toys 1.2.4 The Market Profile of Dolls 1.2.5 The Market Profile of Others 1.3 Global Toys Segment by Application 1.3.1 Toys Consumption (Sales) Comparison by Application (2017-2029) 1.3.2 The Market Profile of Specialty Stores 1.3.3 The Market Profile of Supermarkets and Hypermarkets 1.3.4 The Market Profile of Department Stores 1.3.5 The Market Profile of Online Retailers 1.3.6 The Market Profile of Others 1.4 Global Toys Market, Region Wise (2017-2022) 1.4.1 Global Toys Market Size (Revenue) and CAGR (%) Comparison by Region (2017-2022) 1.4.2 United States Toys Market Status and Prospect (2017-2022) 1.4.3 Europe Toys Market Status and Prospect (2017-2022) 1.4.3.1 Germany Toys Market Status and Prospect (2017-2022) 1.4.3.2 UK Toys Market Status and Prospect (2017-2022) 1.4.3.3 France Toys Market Status and Prospect (2017-2022) 1.4.3.4 Italy Toys Market Status and Prospect (2017-2022) 1.4.3.5 Spain Toys Market Status and Prospect (2017-2022) 1.4.3.6 Russia Toys Market Status and Prospect (2017-2022) 1.4.3.7 Poland Toys Market Status and Prospect (2017-2022) 1.4.4 China Toys Market Status and Prospect (2017-2022) 1.4.5 Japan Toys Market Status and Prospect (2017-2022) 1.4.6 India Toys Market Status and Prospect (2017-2022) 1.4.7 Southeast Asia Toys Market Status and Prospect (2017-2022) 1.4.7.1 Malaysia Toys Market Status and Prospect (2017-2022) 1.4.7.2 Singapore Toys Market Status and Prospect (2017-2022) 1.4.7.3 Philippines Toys Market Status and Prospect (2017-2022) 1.4.7.4 Indonesia Toys Market Status and Prospect (2017-2022) 1.4.7.5 Thailand Toys Market Status and Prospect (2017-2022) 1.4.7.6 Vietnam Toys Market Status and Prospect (2017-2022) 1.4.8 Latin America Toys Market Status and Prospect (2017-2022) 1.4.8.1 Brazil Toys Market Status and Prospect (2017-2022) 1.4.8.2 Mexico Toys Market Status and Prospect (2017-2022) 1.4.8.3 Colombia Toys Market Status and Prospect (2017-2022) 1.4.9 Middle East and Africa Toys Market Status and Prospect (2017-2022) 1.4.9.1 Saudi Arabia Toys Market Status and Prospect (2017-2022) 1.4.9.2 United Arab Emirates Toys Market Status and Prospect (2017-2022) 1.4.9.3 Turkey Toys Market Status and Prospect (2017-2022) 1.4.9.4 Egypt Toys Market Status and Prospect (2017-2022) 1.4.9.5 South Africa Toys Market Status and Prospect (2017-2022) 1.4.9.6 Nigeria Toys Market Status and Prospect (2017-2022) 1.5 Global Market Size of Toys (2017-2029) 1.5.1 Global Toys Revenue Status and Outlook (2017-2029) 1.5.2 Global Toys Sales Status and Outlook (2017-2029) 2 Global Toys Market Landscape by Player 2.1 Global Toys Sales and Share by Player (2017-2022) 2.2 Global Toys Revenue and Market Share by Player (2017-2022) 2.3 Global Toys Average Price by Player (2017-2022) 2.4 Global Toys Gross Margin by Player (2017-2022) 2.5 Toys Manufacturing Base Distribution, Sales Area and Product Type by Player 2.6 Toys Market Competitive Situation and Trends 2.6.1 Toys Market Concentration Rate 2.6.2 Toys Market Share of Top 3 and Top 6 Players 2.6.3 Mergers & Acquisitions, Expansion 3 Toys Upstream and Downstream Analysis 3.1 Toys Industrial Chain Analysis 3.2 Key Raw Materials Suppliers and Price Analysis 3.3 Key Raw Materials Supply and Demand Analysis 3.4 Manufacturing Process Analysis 3.5 Market Concentration Rate of Raw Materials 3.6 Downstream Buyers 3.7 Value Chain Status Under COVID-18 4 Toys Manufacturing Cost Analysis 4.1 Manufacturing Cost Structure Analysis 4.2 Toys Key Raw Materials Cost Analysis 4.2.1 Key Raw Materials Introduction 4.2.2 Price Trend of Key Raw Materials 4.3 Labor Cost Analysis 4.3.1 Labor Cost of Toys Under COVID-19 4.4 Energy Costs Analysis 4.5 R&D Costs Analysis 5 Market Dynamics 5.1 Drivers 5.2 Restraints and Challenges 5.3 Opportunities 5.3.1 Advances in Innovation and Technology for Toys 5.3.2 Increased Demand in Emerging Markets 5.4 Toys Industry Development Trends under COVID-19 Outbreak 5.4.1 Global COVID-19 Status Overview 5.4.2 Influence of COVID-19 Outbreak on Toys Industry Development 5.5 Consumer Behavior Analysis 6 Players Profiles 6.1 Giochi Preziosi 6.1.1 Giochi Preziosi Basic Information, Manufacturing Base, Sales Area and Competitors 6.1.2 Toys Product Profiles, Application and Specification 6.1.3 Giochi Preziosi Toys Market Performance (2017-2022) 6.1.4 Giochi Preziosi Business Overview 6.2 VTech Holdings Ltd 6.2.1 VTech Holdings Ltd Basic Information, Manufacturing Base, Sales Area and Competitors 6.2.2 Toys Product Profiles, Application and Specification 6.2.3 VTech Holdings Ltd Toys Market Performance (2017-2022) 6.2.4 VTech Holdings Ltd Business Overview 6.3 Hasbro Inc. 6.3.1 Hasbro Inc. Basic Information, Manufacturing Base, Sales Area and Competitors 6.3.2 Toys Product Profiles, Application and Specification 6.3.3 Hasbro Inc. Toys Market Performance (2017-2022) 6.3.4 Hasbro Inc. Business Overview 6.4 The LEGO Group 6.4.1 The LEGO Group Basic Information, Manufacturing Base, Sales Area and Competitors 6.4.2 Toys Product Profiles, Application and Specification 6.4.3 The LEGO Group Toys Market Performance (2017-2022) 6.4.4 The LEGO Group Business Overview 6.5 Mattel Inc. 6.5.1 Mattel Inc. Basic Information, Manufacturing Base, Sales Area and Competitors 6.5.2 Toys Product Profiles, Application and Specification 6.5.3 Mattel Inc. Toys Market Performance (2017-2022) 6.5.4 Mattel Inc. Business Overview 6.6 TOMY Co. Ltd. 6.6.1 TOMY Co. Ltd. Basic Information, Manufacturing Base, Sales Area and Competitors 6.6.2 Toys Product Profiles, Application and Specification 6.6.3 TOMY Co. Ltd. Toys Market Performance (2017-2022) 6.6.4 TOMY Co. Ltd. Business Overview 6.7 Hasbro 6.7.1 Hasbro Basic Information, Manufacturing Base, Sales Area and Competitors 6.7.2 Toys Product Profiles, Application and Specification 6.7.3 Hasbro Toys Market Performance (2017-2022) 6.7.4 Hasbro Business Overview 6.8 Lansay France 6.8.1 Lansay France Basic Information, Manufacturing Base, Sales Area and Competitors 6.8.2 Toys Product Profiles, Application and Specification 6.8.3 Lansay France Toys Market Performance (2017-2022) 6.8.4 Lansay France Business Overview 6.9 Mattel 6.9.1 Mattel Basic Information, Manufacturing Base, Sales Area and Competitors 6.9.2 Toys Product Profiles, Application and Specification 6.9.3 Mattel Toys Market Performance (2017-2022) 6.9.4 Mattel Business Overview 6.10 Playmobil 6.10.1 Playmobil Basic Information, Manufacturing Base, Sales Area and Competitors 6.10.2 Toys Product Profiles, Application and Specification 6.10.3 Playmobil Toys Market Performance (2017-2022) 6.10.4 Playmobil Business Overview 6.11 Simba-Dickie 6.11.1 Simba-Dickie Basic Information, Manufacturing Base, Sales Area and Competitors 6.11.2 Toys Product Profiles, Application and Specification 6.11.3 Simba-Dickie Toys Market Performance (2017-2022) 6.11.4 Simba-Dickie Business Overview 6.12 LeapFrog Enterprises 6.12.1 LeapFrog Enterprises Basic Information, Manufacturing Base, Sales Area and Competitors 6.12.2 Toys Product Profiles, Application and Specification 6.12.3 LeapFrog Enterprises Toys Market Performance (2017-2022) 6.12.4 LeapFrog Enterprises Business Overview 7 Global Toys Sales and Revenue Region Wise (2017-2022) 7.1 Global Toys Sales and Market Share, Region Wise (2017-2022) 7.2 Global Toys Revenue (Revenue) and Market Share, Region Wise (2017-2022) 7.3 Global Toys Sales, Revenue, Price and Gross Margin (2017-2022) 7.4 United States Toys Sales, Revenue, Price and Gross Margin (2017-2022) 7.4.1 United States Toys Market Under COVID-19 7.5 Europe Toys Sales, Revenue, Price and Gross Margin (2017-2022) 7.5.1 Europe Toys Market Under COVID-19 7.6 China Toys Sales, Revenue, Price and Gross Margin (2017-2022) 7.6.1 China Toys Market Under COVID-19 7.7 Japan Toys Sales, Revenue, Price and Gross Margin (2017-2022) 7.7.1 Japan Toys Market Under COVID-19 7.8 India Toys Sales, Revenue, Price and Gross Margin (2017-2022) 7.8.1 India Toys Market Under COVID-19 7.9 Southeast Asia Toys Sales, Revenue, Price and Gross Margin (2017-2022) 7.9.1 Southeast Asia Toys Market Under COVID-19 7.10 Latin America Toys Sales, Revenue, Price and Gross Margin (2017-2022) 7.10.1 Latin America Toys Market Under COVID-19 7.11 Middle East and Africa Toys Sales, Revenue, Price and Gross Margin (2017-2022) 7.11.1 Middle East and Africa Toys Market Under COVID-19 8 Global Toys Sales, Revenue (Revenue), Price Trend by Type 8.1 Global Toys Sales and Market Share by Type (2017-2022) 8.2 Global Toys Revenue and Market Share by Type (2017-2022) 8.3 Global Toys Price by Type (2017-2022) 8.4 Global Toys Sales Growth Rate by Type (2017-2022) 8.4.1 Global Toys Sales Growth Rate of Plush Toys (2017-2022) 8.4.2 Global Toys Sales Growth Rate of Activity Toys (2017-2022) 8.4.3 Global Toys Sales Growth Rate of Dolls (2017-2022) 8.4.4 Global Toys Sales Growth Rate of Others (2017-2022) 9 Global Toys Market Analysis by Application 9.1 Global Toys Consumption and Market Share by Application (2017-2022) 9.2 Global Toys Consumption Growth Rate by Application (2017-2022) 9.2.1 Global Toys Consumption Growth Rate of Specialty Stores (2017-2022) 9.2.2 Global Toys Consumption Growth Rate of Supermarkets and Hypermarkets (2017-2022) 9.2.3 Global Toys Consumption Growth Rate of Department Stores (2017-2022) 9.2.4 Global Toys Consumption Growth Rate of Online Retailers (2017-2022) 9.2.5 Global Toys Consumption Growth Rate of Others (2017-2022) 10 Global Toys Market Forecast (2022-2029) 10.1 Global Toys Sales, Revenue Forecast (2022-2029) 10.1.1 Global Toys Sales and Growth Rate Forecast (2022-2029) 10.1.2 Global Toys Revenue and Growth Rate Forecast (2022-2029) 10.1.3 Global Toys Price and Trend Forecast (2022-2029) 10.2 Global Toys Sales and Revenue Forecast, Region Wise (2022-2029) 10.2.1 United States Toys Sales and Revenue Forecast (2022-2029) 10.2.2 Europe Toys Sales and Revenue Forecast (2022-2029) 10.2.3 China Toys Sales and Revenue Forecast (2022-2029) 10.2.4 Japan Toys Sales and Revenue Forecast (2022-2029) 10.2.5 India Toys Sales and Revenue Forecast (2022-2029) 10.2.6 Southeast Asia Toys Sales and Revenue Forecast (2022-2029) 10.2.7 Latin America Toys Sales and Revenue Forecast (2022-2029) 10.2.8 Middle East and Africa Toys Sales and Revenue Forecast (2022-2029) 10.3 Global Toys Sales, Revenue and Price Forecast by Type (2022-2029) 10.4 Global Toys Consumption Forecast by Application (2022-2029) 10.5 Toys Market Forecast Under COVID-19 11 Research Findings and Conclusion 12 Appendix 12.1 Methodology 12.2 Research Data Source

List of Tables and Figures Figure Toys Product Picture Table Global Toys Sales and CAGR (%) Comparison by Type Table Profile of Plush Toys Table Profile of Activity Toys Table Profile of Dolls Table Profile of Others Table Toys Consumption (Sales) Comparison by Application (2017-2029) Table Profile of Specialty Stores Table Profile of Supermarkets and Hypermarkets Table Profile of Department Stores Table Profile of Online Retailers Table Profile of Others Figure Global Toys Market Size (Revenue) and CAGR (%) (2017-2022) Figure United States Toys Revenue and Growth Rate (2017-2022) Figure Europe Toys Revenue and Growth Rate (2017-2022) Figure Germany Toys Revenue and Growth Rate (2017-2022) Figure UK Toys Revenue and Growth Rate (2017-2022) Figure France Toys Revenue and Growth Rate (2017-2022) Figure Italy Toys Revenue and Growth Rate (2017-2022) Figure Spain Toys Revenue and Growth Rate (2017-2022) Figure Russia Toys Revenue and Growth Rate (2017-2022) Figure Poland Toys Revenue and Growth Rate (2017-2022) Figure China Toys Revenue and Growth Rate (2017-2022) Figure Japan Toys Revenue and Growth Rate (2017-2022) Figure India Toys Revenue and Growth Rate (2017-2022) Figure Southeast Asia Toys Revenue and Growth Rate (2017-2022) Figure Malaysia Toys Revenue and Growth Rate (2017-2022) Figure Singapore Toys Revenue and Growth Rate (2017-2022) Figure Philippines Toys Revenue and Growth Rate (2017-2022) Figure Indonesia Toys Revenue and Growth Rate (2017-2022) Figure Thailand Toys Revenue and Growth Rate (2017-2022) Figure Vietnam Toys Revenue and Growth Rate (2017-2022) Figure Latin America Toys Revenue and Growth Rate (2017-2022) Figure Brazil Toys Revenue and Growth Rate (2017-2022) Figure Mexico Toys Revenue and Growth Rate (2017-2022) Figure Colombia Toys Revenue and Growth Rate (2017-2022) Figure Middle East and Africa Toys Revenue and Growth Rate (2017-2022) Figure Saudi Arabia Toys Revenue and Growth Rate (2017-2022) Figure United Arab Emirates Toys Revenue and Growth Rate (2017-2022) Figure Turkey Toys Revenue and Growth Rate (2017-2022) Figure Egypt Toys Revenue and Growth Rate (2017-2022) Figure South Africa Toys Revenue and Growth Rate (2017-2022) Figure Nigeria Toys Revenue and Growth Rate (2017-2022) Figure Global Toys Sales Status and Outlook (2017-2029) Table Global Toys Sales by Player (2017-2022) Table Global Toys Sales Share by Player (2017-2022) Figure Global Toys Sales Share by Player in 2021 Table Toys Revenue by Player (2017-2022) Table Toys Revenue Market Share by Player (2017-2022) Table Toys Price by Player (2017-2022) Table Toys Gross Margin by Player (2017-2022) Table Toys Manufacturing Base Distribution and Sales Area by Player Table Toys Product Type by Player Table Mergers & Acquisitions, Expansion Plans Figure Toys Industrial Chain Analysis Table Key Raw Materials Suppliers and Price Analysis Figure Market Concentration Rate of Raw Materials Table Downstream Buyers Figure Manufacturing Cost Structure Analysis Table Key Raw Materials Introduction of Toys Figure Price Trend of Key Raw Materials Figure Global COVID-19 Status Overview Table Influence of COVID-19 Outbreak on Toys Industry Development Table Giochi Preziosi Profile Table Toys Product Profiles, Application and Specification Table Giochi Preziosi Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure Giochi Preziosi Revenue and Growth Rate Figure Giochi Preziosi Revenue Market Share 2017-2022 Table VTech Holdings Ltd Profile Table Toys Product Profiles, Application and Specification Table VTech Holdings Ltd Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure VTech Holdings Ltd Revenue and Growth Rate Figure VTech Holdings Ltd Revenue Market Share 2017-2022 Table Hasbro Inc. Profile Table Toys Product Profiles, Application and Specification Table Hasbro Inc. Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure Hasbro Inc. Revenue and Growth Rate Figure Hasbro Inc. Revenue Market Share 2017-2022 Table The LEGO Group Profile Table Toys Product Profiles, Application and Specification Table The LEGO Group Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure The LEGO Group Revenue and Growth Rate Figure The LEGO Group Revenue Market Share 2017-2022 Table Mattel Inc. Profile Table Toys Product Profiles, Application and Specification Table Mattel Inc. Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure Mattel Inc. Revenue and Growth Rate Figure Mattel Inc. Revenue Market Share 2017-2022 Table TOMY Co. Ltd. Profile Table Toys Product Profiles, Application and Specification Table TOMY Co. Ltd. Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure TOMY Co. Ltd. Revenue and Growth Rate Figure TOMY Co. Ltd. Revenue Market Share 2017-2022 Table Hasbro Profile Table Toys Product Profiles, Application and Specification Table Hasbro Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure Hasbro Revenue and Growth Rate Figure Hasbro Revenue Market Share 2017-2022 Table Lansay France Profile Table Toys Product Profiles, Application and Specification Table Lansay France Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure Lansay France Revenue and Growth Rate Figure Lansay France Revenue Market Share 2017-2022 Table Mattel Profile Table Toys Product Profiles, Application and Specification Table Mattel Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure Mattel Revenue and Growth Rate Figure Mattel Revenue Market Share 2017-2022 Table Playmobil Profile Table Toys Product Profiles, Application and Specification Table Playmobil Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure Playmobil Revenue and Growth Rate Figure Playmobil Revenue Market Share 2017-2022 Table Simba-Dickie Profile Table Toys Product Profiles, Application and Specification Table Simba-Dickie Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure Simba-Dickie Revenue and Growth Rate Figure Simba-Dickie Revenue Market Share 2017-2022 Table LeapFrog Enterprises Profile Table Toys Product Profiles, Application and Specification Table LeapFrog Enterprises Toys Sales, Revenue, Price and Gross Margin (2017-2022) Figure LeapFrog Enterprises Revenue and Growth Rate Figure LeapFrog Enterprises Revenue Market Share 2017-2022 Table Global Toys Sales, Region Wise (2017-2022) Table Global Toys Sales Market Share, Region Wise (2017-2022) Figure Global Toys Sales Market Share, Region Wise (2017-2022) Figure Global Toys Sales Market Share, Region Wise in 2021 Table Global Toys Revenue, Region Wise (2017-2022) Table Global Toys Revenue Market Share, Region Wise (2017-2022) Figure Global Toys Revenue Market Share, Region Wise (2017-2022) Figure Global Toys Revenue Market Share, Region Wise in 2021 Table Global Toys Sales, Revenue, Price and Gross Margin (2017-2022) Table United States Toys Sales, Revenue, Price and Gross Margin (2017-2022) Table Europe Toys Sales, Revenue, Price and Gross Margin (2017-2022) Table China Toys Sales, Revenue, Price and Gross Margin (2017-2022) Table Japan Toys Sales, Revenue, Price and Gross Margin (2017-2022) Table India Toys Sales, Revenue, Price and Gross Margin (2017-2022) Table Southeast Asia Toys Sales, Revenue, Price and Gross Margin (2017-2022) Table Latin America Toys Sales, Revenue, Price and Gross Margin (2017-2022) Table Middle East and Africa Toys Sales, Revenue, Price and Gross Margin (2017-2022) Table Global Toys Sales by Type (2017-2022) Table Global Toys Sales Market Share by Type (2017-2022) Figure Global Toys Sales Market Share by Type in 2022 Table Global Toys Revenue by Type (2017-2022) Table Global Toys Revenue Market Share by Type (2017-2022) Figure Global Toys Revenue Market Share by Type in 2022 Table Toys Price by Type (2017-2022) Figure Global Toys Sales Growth Rate of Plush Toys (2017-2022) Figure Global Toys Sales Growth Rate of Activity Toys (2017-2022) Figure Global Toys Sales Growth Rate of Dolls (2017-2022) Figure Global Toys Sales Growth Rate of Others (2017-2022) Table Global Toys Consumption by Application (2017-2022) Table Global Toys Consumption Market Share by Application (2017-2022) Table Global Toys Consumption of Specialty Stores (2017-2022) Table Global Toys Consumption of Supermarkets and Hypermarkets (2017-2022) Table Global Toys Consumption of Department Stores (2017-2022) Table Global Toys Consumption of Online Retailers (2017-2022) Table Global Toys Consumption of Others (2017-2022) Figure Global Toys Sales and Growth Rate Forecast (2022-2029) Figure Global Toys Revenue and Growth Rate Forecast (2022-2029) Figure Global Toys Price and Trend Forecast (2022-2029) Figure USA Toys Market Sales and Growth Rate Forecast Analysis (2022-2029) Figure USA Toys Market Revenue and Growth Rate Forecast Analysis (2022-2029) Figure Europe Toys Market Sales and Growth Rate Forecast Analysis (2022-2029) Figure Europe Toys Market Revenue and Growth Rate Forecast Analysis (2022-2029) Figure China Toys Market Sales and Growth Rate Forecast Analysis (2022-2029) Figure China Toys Market Revenue and Growth Rate Forecast Analysis (2022-2029) Figure Japan Toys Market Sales and Growth Rate Forecast Analysis (2022-2029) Figure Japan Toys Market Revenue and Growth Rate Forecast Analysis (2022-2029) Figure India Toys Market Sales and Growth Rate Forecast Analysis (2022-2029) Figure India Toys Market Revenue and Growth Rate Forecast Analysis (2022-2029) Figure Southeast Asia Toys Market Sales and Growth Rate Forecast Analysis (2022-2029) Figure Southeast Asia Toys Market Revenue and Growth Rate Forecast Analysis (2022-2029) Figure Latin America Toys Market Sales and Growth Rate Forecast Analysis (2022-2029) Figure Latin America Toys Market Revenue and Growth Rate Forecast Analysis (2022-2029) Figure Middle East and Africa Toys Market Sales and Growth Rate Forecast Analysis (2022-2029) Figure Middle East and Africa Toys Market Revenue and Growth Rate Forecast Analysis (2022-2029) Table Global Toys Market Sales Forecast, by Type Table Global Toys Sales Volume Market Share Forecast, by Type Table Global Toys Market Revenue Forecast, by Type Table Global Toys Revenue Market Share Forecast, by Type Table Global Toys Price Forecast, by Type Table Global Toys Market Consumption Forecast, by Application Table Global Toys Consumption Volume Market Share Forecast, by Application Table Global Toys Market Revenue Forecast, by Application Table Global Toys Revenue Market Share Forecast, by Application Table Global Toys Price Forecast, by Application