1 Toys and Games Market Overview 1.1 Product Overview and Scope of Toys and Games 1.2 Toys and Games Segment by Type 1.2.1 Global Toys and Games Sales Growth Rate Comparison by Type (2021-2027) 1.2.2 Games and Puzzles 1.2.3 Infant and Preschool 1.2.4 Activity and Construction Toys 1.2.5 Dolls and Action Figures 1.2.6 Vehicle Toys and Ride-Ons 1.2.7 Soft/Plush Toys 1.2.8 Others 1.3 Toys and Games Segment by Application 1.3.1 Global Toys and Games Sales Comparison by Application: (2021-2027) 1.3.2 Specialty Stores 1.3.3 Hypermarkets and Supermarkets 1.3.4 Department Stores 1.3.5 Online Retailers 1.4 Global Toys and Games Market Size Estimates and Forecasts 1.4.1 Global Toys and Games Revenue 2016-2027 1.4.2 Global Toys and Games Sales 2016-2027 1.4.3 Toys and Games Market Size by Region: 2016 Versus 2021 Versus 2027 2 Toys and Games Market Competition by Manufacturers 2.1 Global Toys and Games Sales Market Share by Manufacturers (2016-2021) 2.2 Global Toys and Games Revenue Market Share by Manufacturers (2016-2021) 2.3 Global Toys and Games Average Price by Manufacturers (2016-2021) 2.4 Manufacturers Toys and Games Manufacturing Sites, Area Served, Product Type 2.5 Toys and Games Market Competitive Situation and Trends 2.5.1 Toys and Games Market Concentration Rate 2.5.2 The Global Top 5 and Top 10 Largest Toys and Games Players Market Share by Revenue 2.5.3 Global Toys and Games Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 2.6 Manufacturers Mergers & Acquisitions, Expansion Plans 3 Toys and Games Retrospective Market Scenario by Region 3.1 Global Toys and Games Retrospective Market Scenario in Sales by Region: 2016-2021 3.2 Global Toys and Games Retrospective Market Scenario in Revenue by Region: 2016-2021 3.3 North America Toys and Games Market Facts & Figures by Country 3.3.1 North America Toys and Games Sales by Country 3.3.2 North America Toys and Games Revenue by Country 3.3.3 U.S. 3.3.4 Canada 3.4 Europe Toys and Games Market Facts & Figures by Country 3.4.1 Europe Toys and Games Sales by Country 3.4.2 Europe Toys and Games Revenue by Country 3.4.3 Germany 3.4.4 France 3.4.5 U.K. 3.4.6 Italy 3.4.7 Russia 3.5 Asia Pacific Toys and Games Market Facts & Figures by Region 3.5.1 Asia Pacific Toys and Games Sales by Region 3.5.2 Asia Pacific Toys and Games Revenue by Region 3.5.3 China 3.5.4 Japan 3.5.5 South Korea 3.5.6 India 3.5.7 Australia 3.5.8 Taiwan 3.5.9 Indonesia 3.5.10 Thailand 3.5.11 Malaysia 3.5.12 Philippines 3.5.13 Vietnam 3.6 Latin America Toys and Games Market Facts & Figures by Country 3.6.1 Latin America Toys and Games Sales by Country 3.6.2 Latin America Toys and Games Revenue by Country 3.6.3 Mexico 3.6.4 Brazil 3.6.5 Argentina 3.7 Middle East and Africa Toys and Games Market Facts & Figures by Country 3.7.1 Middle East and Africa Toys and Games Sales by Country 3.7.2 Middle East and Africa Toys and Games Revenue by Country 3.7.3 Turkey 3.7.4 Saudi Arabia 3.7.5 U.A.E 4 Global Toys and Games Historic Market Analysis by Type 4.1 Global Toys and Games Sales Market Share by Type (2016-2021) 4.2 Global Toys and Games Revenue Market Share by Type (2016-2021) 4.3 Global Toys and Games Price by Type (2016-2021) 5 Global Toys and Games Historic Market Analysis by Application 5.1 Global Toys and Games Sales Market Share by Application (2016-2021) 5.2 Global Toys and Games Revenue Market Share by Application (2016-2021) 5.3 Global Toys and Games Price by Application (2016-2021) 6 Key Companies Profiled 6.1 Hasbro 6.1.1 Hasbro Corporation Information 6.1.2 Hasbro Description and Business Overview 6.1.3 Hasbro Toys and Games Sales, Revenue and Gross Margin (2016-2021) 6.1.4 Hasbro Toys and Games Product Portfolio 6.1.5 Hasbro Recent Developments/Updates 6.2 Mattel 6.2.1 Mattel Corporation Information 6.2.2 Mattel Description and Business Overview 6.2.3 Mattel Toys and Games Sales, Revenue and Gross Margin (2016-2021) 6.2.4 Mattel Toys and Games Product Portfolio 6.2.5 Mattel Recent Developments/Updates 6.3 The LEGO Group 6.3.1 The LEGO Group Corporation Information 6.3.2 The LEGO Group Description and Business Overview 6.3.3 The LEGO Group Toys and Games Sales, Revenue and Gross Margin (2016-2021) 6.3.4 The LEGO Group Toys and Games Product Portfolio 6.3.5 The LEGO Group Recent Developments/Updates 6.4 TOMY 6.4.1 TOMY Corporation Information 6.4.2 TOMY Description and Business Overview 6.4.3 TOMY Toys and Games Sales, Revenue and Gross Margin (2016-2021) 6.4.4 TOMY Toys and Games Product Portfolio 6.4.5 TOMY Recent Developments/Updates 6.5 JAKKS Pacific 6.5.1 JAKKS Pacific Corporation Information 6.5.2 JAKKS Pacific Description and Business Overview 6.5.3 JAKKS Pacific Toys and Games Sales, Revenue and Gross Margin (2016-2021) 6.5.4 JAKKS Pacific Toys and Games Product Portfolio 6.5.5 JAKKS Pacific Recent Developments/Updates 6.6 MGA Entertainment 6.6.1 MGA Entertainment Corporation Information 6.6.2 MGA Entertainment Description and Business Overview 6.6.3 MGA Entertainment Toys and Games Sales, Revenue and Gross Margin (2016-2021) 6.6.4 MGA Entertainment Toys and Games Product Portfolio 6.6.5 MGA Entertainment Recent Developments/Updates 6.7 Playmates Toys 6.6.1 Playmates Toys Corporation Information 6.6.2 Playmates Toys Description and Business Overview 6.6.3 Playmates Toys Toys and Games Sales, Revenue and Gross Margin (2016-2021) 6.4.4 Playmates Toys Toys and Games Product Portfolio 6.7.5 Playmates Toys Recent Developments/Updates 6.8 Vivid Imaginations 6.8.1 Vivid Imaginations Corporation Information 6.8.2 Vivid Imaginations Description and Business Overview 6.8.3 Vivid Imaginations Toys and Games Sales, Revenue and Gross Margin (2016-2021) 6.8.4 Vivid Imaginations Toys and Games Product Portfolio 6.8.5 Vivid Imaginations Recent Developments/Updates 7 Toys and Games Manufacturing Cost Analysis 7.1 Toys and Games Key Raw Materials Analysis 7.1.1 Key Raw Materials 7.1.2 Key Suppliers of Raw Materials 7.2 Proportion of Manufacturing Cost Structure 7.3 Manufacturing Process Analysis of Toys and Games 7.4 Toys and Games Industrial Chain Analysis 8 Marketing Channel, Distributors and Customers 8.1 Marketing Channel 8.2 Toys and Games Distributors List 8.3 Toys and Games Customers 9 Toys and Games Market Dynamics 9.1 Toys and Games Industry Trends 9.2 Toys and Games Growth Drivers 9.3 Toys and Games Market Challenges 9.4 Toys and Games Market Restraints 10 Global Market Forecast 10.1 Toys and Games Market Estimates and Projections by Type 10.1.1 Global Forecasted Sales of Toys and Games by Type (2022-2027) 10.1.2 Global Forecasted Revenue of Toys and Games by Type (2022-2027) 10.2 Toys and Games Market Estimates and Projections by Application 10.2.1 Global Forecasted Sales of Toys and Games by Application (2022-2027) 10.2.2 Global Forecasted Revenue of Toys and Games by Application (2022-2027) 10.3 Toys and Games Market Estimates and Projections by Region 10.3.1 Global Forecasted Sales of Toys and Games by Region (2022-2027) 10.3.2 Global Forecasted Revenue of Toys and Games by Region (2022-2027) 11 Research Finding and Conclusion 12 Methodology and Data Source 12.1 Methodology/Research Approach 12.1.1 Research Programs/Design 12.1.2 Market Size Estimation 12.1.3 Market Breakdown and Data Triangulation 12.2 Data Source 12.2.1 Secondary Sources 12.2.2 Primary Sources 12.3 Author List 12.4 Disclaimer

List of Tables Table 1. Global Toys and Games Sales (K Units) Growth Rate Comparison by Type (2021-2027) Table 2. Global Toys and Games Sales (K Units) Comparison by Application (2021-2027) Table 3. Global Toys and Games Market Size by Region (US$ Million) (2016 VS 2021 VS 2027) Table 4. Key Manufacturers Toys and Games Covered in This Study Table 5. Global Toys and Games Sales (K Units) of Key Manufacturers (2016-2021) Table 6. Global Toys and Games Sales Market Share by Manufacturers (2016-2021) Table 7. Global Toys and Games Revenue (US$ Million) by Manufacturers (2016-2021) Table 8. Global Toys and Games Revenue Share by Manufacturers (2016-2021) Table 9. Global Market Toys and Games Average Price (USD/Unit) of Key Manufacturers (2016-2021) Table 10. Manufacturers Toys and Games Manufacturing Sites and Area Served Table 11. Manufacturers Toys and Games Product Type Table 12. Global Manufacturers Market Concentration Ratio (CR5 and HHI) Table 13. Global Toys and Games by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Toys and Games as of 2020) Table 14. Manufacturers Mergers & Acquisitions, Expansion Plans Table 15. Global Toys and Games Sales by Region (2016-2021) & (K Units) Table 16. Global Toys and Games Sales Market Share by Region (2016-2021) Table 17. Global Toys and Games Revenue by Region (2016-2021) & (US$ Million) Table 18. North America Toys and Games Sales by Country (2016-2021) & (K Units) Table 19. North America Toys and Games Sales Market Share by Country (2016-2021) Table 20. North America Toys and Games Revenue by Country (2016-2021) & (US$ Million) Table 21. North America Toys and Games Revenue Market Share by Country (2016-2021) Table 22. Europe Toys and Games Sales by Country (2016-2021) & (K Units) Table 23. Europe Toys and Games Sales Market Share by Country (2016-2021) Table 24. Europe Toys and Games Revenue by Country (2016-2021) & (US$ Million) Table 25. Europe Toys and Games Revenue Market Share by Country (2016-2021) Table 26. Asia Pacific Toys and Games Sales by Region (2016-2021) & (K Units) Table 27. Asia Pacific Toys and Games Sales Market Share by Region (2016-2021) Table 28. Asia Pacific Toys and Games Revenue by Region (2016-2021) & (US$ Million) Table 29. Asia Pacific Toys and Games Revenue Market Share by Region (2016-2021) Table 30. Latin America Toys and Games Sales by Country (2016-2021) & (K Units) Table 31. Latin America Toys and Games Sales Market Share by Country (2016-2021) Table 32. Latin America Toys and Games Revenue by Country (2016-2021) & (US$ Million) Table 33. Latin America Toys and Games Revenue Market Share by Country (2016-2021) Table 34. Middle East and Africa Toys and Games Sales by Country (2016-2021) & (K Units) Table 35. Middle East and Africa Toys and Games Sales Market Share by Country (2016-2021) Table 36. Middle East and Africa Toys and Games Revenue by Country (2016-2021) & (US$ Million) Table 37. Middle East and Africa Toys and Games Revenue Market Share by Country (2016-2021) Table 38. Global Toys and Games Sales (K Units) by Type (2016-2021) Table 39. Global Toys and Games Sales Market Share by Type (2016-2021) Table 40. Global Toys and Games Revenue (Million US$) by Type (2016-2021) Table 41. Global Toys and Games Revenue Share by Type (2016-2021) Table 42. Global Toys and Games Price (USD/Unit) by Type (2016-2021) Table 43. Global Toys and Games Sales (K Units) by Application (2016-2021) Table 44. Global Toys and Games Sales Market Share by Application (2016-2021) Table 45. Global Toys and Games Revenue (Million US$) by Application (2016-2021) Table 46. Global Toys and Games Revenue Share by Application (2016-2021) Table 47. Global Toys and Games Price (USD/Unit) by Application (2016-2021) Table 48. Hasbro Corporation Information Table 49. Hasbro Description and Business Overview Table 50. Hasbro Toys and Games Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2016-2021) Table 51. Hasbro Toys and Games Product Table 52. Hasbro Recent Developments/Updates Table 53. Mattel Corporation Information Table 54. Mattel Description and Business Overview Table 55. Mattel Toys and Games Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2016-2021) Table 56. Mattel Toys and Games Product Table 57. Mattel Recent Developments/Updates Table 58. The LEGO Group Corporation Information Table 59. The LEGO Group Description and Business Overview Table 60. The LEGO Group Toys and Games Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2016-2021) Table 61. The LEGO Group Toys and Games Product Table 62. The LEGO Group Recent Developments/Updates Table 63. TOMY Corporation Information Table 64. TOMY Description and Business Overview Table 65. TOMY Toys and Games Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2016-2021) Table 66. TOMY Toys and Games Product Table 67. TOMY Recent Developments/Updates Table 68. JAKKS Pacific Corporation Information Table 69. JAKKS Pacific Description and Business Overview Table 70. JAKKS Pacific Toys and Games Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2016-2021) Table 71. JAKKS Pacific Toys and Games Product Table 72. JAKKS Pacific Recent Developments/Updates Table 73. MGA Entertainment Corporation Information Table 74. MGA Entertainment Description and Business Overview Table 75. MGA Entertainment Toys and Games Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2016-2021) Table 76. MGA Entertainment Toys and Games Product Table 77. MGA Entertainment Recent Developments/Updates Table 78. Playmates Toys Corporation Information Table 79. Playmates Toys Description and Business Overview Table 80. Playmates Toys Toys and Games Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2016-2021) Table 81. Playmates Toys Toys and Games Product Table 82. Playmates Toys Recent Developments/Updates Table 83. Vivid Imaginations Corporation Information Table 84. Vivid Imaginations Description and Business Overview Table 85. Vivid Imaginations Toys and Games Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2016-2021) Table 86. Vivid Imaginations Toys and Games Product Table 87. Vivid Imaginations Recent Developments/Updates Table 88. Production Base and Market Concentration Rate of Raw Material Table 89. Key Suppliers of Raw Materials Table 90. Toys and Games Distributors List Table 91. Toys and Games Customers List Table 92. Toys and Games Market Trends Table 93. Toys and Games Growth Drivers Table 94. Toys and Games Market Challenges Table 95. Toys and Games Market Restraints Table 96. Global Toys and Games Sales Forecast by Type (2022-2027) & (K Units) Table 97. Global Toys and Games Sales Market Share Forecast by Type (2022-2027) Table 98. Global Toys and Games Revenue Forecast by Type (2022-2027) & (US$ Million) Table 99. Global Toys and Games Revenue Market Share Forecast by Type (2022-2027) Table 100. Global Toys and Games Sales Forecast by Application (2022-2027) & (K Units) Table 101. Global Toys and Games Sales Market Share Forecast by Application (2022-2027) Table 102. Global Toys and Games Revenue Forecast by Application (2022-2027) & (US$ Million) Table 103. Global Toys and Games Revenue Market Share Forecast by Application (2022-2027) Table 104. Global Toys and Games Sales Forecast by Region (2022-2027) & (K Units) Table 105. Global Toys and Games Sales Market Share Forecast by Region (2022-2027) Table 106. Global Toys and Games Revenue Forecast by Region (2022-2027) & (US$ Million) Table 107. Global Toys and Games Revenue Market Share Forecast by Region (2022-2027) Table 108. Research Programs/Design for This Report Table 109. Key Data Information from Secondary Sources Table 110. Key Data Information from Primary Sources List of Figures Figure 1. Product Picture of Toys and Games Figure 2. Global Toys and Games Market Share by Type in 2020 & 2027 Figure 3. Games and Puzzles Product Picture Figure 4. Infant and Preschool Product Picture Figure 5. Activity and Construction Toys Product Picture Figure 6. Dolls and Action Figures Product Picture Figure 7. Vehicle Toys and Ride-Ons Product Picture Figure 8. Soft/Plush Toys Product Picture Figure 9. Others Product Picture Figure 10. Global Toys and Games Market Share by Application in 2020 & 2027 Figure 11. Specialty Stores Figure 12. Hypermarkets and Supermarkets Figure 13. Department Stores Figure 14. Online Retailers Figure 15. Global Toys and Games Revenue, (US$ Million), 2016 VS 2021 VS 2027 Figure 16. Global Toys and Games Market Size 2016-2027 (US$ Million) Figure 17. Global Toys and Games Sales 2016-2027 (K Units) Figure 18. Global Toys and Games Market Size Market Share by Region: 2016 VS 20210 VS 2027 Figure 19. Toys and Games Sales Share by Manufacturers in 2020 Figure 20. Global Toys and Games Revenue Share by Manufacturers in 2020 Figure 21. The Global 5 and 10 Largest Toys and Games Players: Market Share by Revenue in 2020 Figure 22. Toys and Games Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2016 VS 2021 Figure 23. Global Toys and Games Sales Market Share by Region (2016-2021) Figure 24. Global Toys and Games Sales Market Share by Region in 2020 Figure 25. Global Toys and Games Revenue Market Share by Region (2016-2021) Figure 26. Global Toys and Games Revenue Market Share by Region in 2020 Figure 27. U.S. Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 28. Canada Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 29. Germany Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 30. France Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 31. U.K. Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 32. Italy Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 33. Russia Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 34. China Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 35. Japan Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 36. South Korea Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 37. India Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 38. Australia Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 39. Taiwan Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 40. Indonesia Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 41. Thailand Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 42. Malaysia Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 43. Philippines Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 44. Vietnam Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 45. Mexico Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 46. Brazil Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 47. Argentina Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 48. Turkey Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 49. Saudi Arabia Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 50. U.A.E Toys and Games Revenue Growth Rate (2016-2021) (US$ Million) Figure 51. Sales Market Share of Toys and Games by Type (2016-2021) Figure 52. Sales Market Share of Toys and Games by Application (2016-2021) Figure 53. Sales Market Share of Toys and Games by Application in 2020 Figure 54. Revenue Share of Toys and Games by Application (2016-2021) Figure 55. Revenue Share of Toys and Games by Application in 2020 Figure 56. Manufacturing Cost Structure of Toys and Games Figure 57. Manufacturing Process Analysis of Toys and Games Figure 58. Toys and Games Industrial Chain Analysis Figure 59. Channels of Distribution Figure 60. Distributors Profiles Figure 61. Bottom-up and Top-down Approaches for This Report Figure 62. Data Triangulation Figure 63. Key Executives Interviewed

Hasbro Mattel The LEGO Group TOMY JAKKS Pacific MGA Entertainment Playmates Toys Vivid Imaginations