1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Ad Tech Market Size Growth Rate by Type: 2016 VS 2021 VS 2027 1.2.2 Web-Based 1.2.3 Cloud-Based 1.2.4 On-Premise 1.3 Market by Application 1.3.1 Global Ad Tech Market Share by Application: 2016 VS 2021 VS 2027 1.3.2 Large Enterprises 1.3.3 Small and Medium-sized Enterprises (SMEs) 1.4 Study Objectives 1.5 Years Considered 2 Global Growth Trends 2.1 Global Ad Tech Market Perspective (2016-2027) 2.2 Ad Tech Growth Trends by Regions 2.2.1 Ad Tech Market Size by Regions: 2016 VS 2021 VS 2027 2.2.2 Ad Tech Historic Market Share by Regions (2016-2021) 2.2.3 Ad Tech Forecasted Market Size by Regions (2022-2027) 2.3 Ad Tech Industry Dynamic 2.3.1 Ad Tech Market Trends 2.3.2 Ad Tech Market Drivers 2.3.3 Ad Tech Market Challenges 2.3.4 Ad Tech Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top Ad Tech Players by Revenue 3.1.1 Global Top Ad Tech Players by Revenue (2016-2021) 3.1.2 Global Ad Tech Revenue Market Share by Players (2016-2021) 3.2 Global Ad Tech Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.3 Players Covered: Ranking by Ad Tech Revenue 3.4 Global Ad Tech Market Concentration Ratio 3.4.1 Global Ad Tech Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by Ad Tech Revenue in 2020 3.5 Ad Tech Key Players Head office and Area Served 3.6 Key Players Ad Tech Product Solution and Service 3.7 Date of Enter into Ad Tech Market 3.8 Mergers & Acquisitions, Expansion Plans 4 Ad Tech Breakdown Data by Type 4.1 Global Ad Tech Historic Market Size by Type (2016-2021) 4.2 Global Ad Tech Forecasted Market Size by Type (2022-2027) 5 Ad Tech Breakdown Data by Application 5.1 Global Ad Tech Historic Market Size by Application (2016-2021) 5.2 Global Ad Tech Forecasted Market Size by Application (2022-2027) 6 North America 6.1 North America Ad Tech Market Size (2016-2027) 6.2 North America Ad Tech Market Size by Type 6.2.1 North America Ad Tech Market Size by Type (2016-2021) 6.2.2 North America Ad Tech Market Size by Type (2022-2027) 6.2.3 North America Ad Tech Market Size by Type (2016-2027) 6.3 North America Ad Tech Market Size by Application 6.3.1 North America Ad Tech Market Size by Application (2016-2021) 6.3.2 North America Ad Tech Market Size by Application (2022-2027) 6.3.3 North America Ad Tech Market Size by Application (2016-2027) 6.4 North America Ad Tech Market Size by Country 6.4.1 North America Ad Tech Market Size by Country (2016-2021) 6.4.2 North America Ad Tech Market Size by Country (2022-2027) 6.4.3 United States 6.4.4 Canada 7 Europe 7.1 Europe Ad Tech Market Size (2016-2027) 7.2 Europe Ad Tech Market Size by Type 7.2.1 Europe Ad Tech Market Size by Type (2016-2021) 7.2.2 Europe Ad Tech Market Size by Type (2022-2027) 7.2.3 Europe Ad Tech Market Size by Type (2016-2027) 7.3 Europe Ad Tech Market Size by Application 7.3.1 Europe Ad Tech Market Size by Application (2016-2021) 7.3.2 Europe Ad Tech Market Size by Application (2022-2027) 7.3.3 Europe Ad Tech Market Size by Application (2016-2027) 7.4 Europe Ad Tech Market Size by Country 7.4.1 Europe Ad Tech Market Size by Country (2016-2021) 7.4.2 Europe Ad Tech Market Size by Country (2022-2027) 7.4.3 Germany 7.4.4 France 7.4.5 U.K. 7.4.6 Italy 7.4.7 Russia 7.4.8 Nordic 8 Asia-Pacific 8.1 Asia-Pacific Ad Tech Market Size (2016-2027) 8.2 Asia-Pacific Ad Tech Market Size by Type 8.2.1 Asia-Pacific Ad Tech Market Size by Type (2016-2021) 8.2.2 Asia-Pacific Ad Tech Market Size by Type (2022-2027) 8.2.3 Asia-Pacific Ad Tech Market Size by Type (2016-2027) 8.3 Asia-Pacific Ad Tech Market Size by Application 8.3.1 Asia-Pacific Ad Tech Market Size by Application (2016-2021) 8.3.2 Asia-Pacific Ad Tech Market Size by Application (2022-2027) 8.3.3 Asia-Pacific Ad Tech Market Size by Application (2016-2027) 8.4 Asia-Pacific Ad Tech Market Size by Region 8.4.1 Asia-Pacific Ad Tech Market Size by Region (2016-2021) 8.4.2 Asia-Pacific Ad Tech Market Size by Region (2022-2027) 8.4.3 China 8.4.4 Japan 8.4.5 South Korea 8.4.6 Southeast Asia 8.4.7 India 8.4.8 Australia 9 Latin America 9.1 Latin America Ad Tech Market Size (2016-2027) 9.2 Latin America Ad Tech Market Size by Type 9.2.1 Latin America Ad Tech Market Size by Type (2016-2021) 9.2.2 Latin America Ad Tech Market Size by Type (2022-2027) 9.2.3 Latin America Ad Tech Market Size by Type (2016-2027) 9.3 Latin America Ad Tech Market Size by Application 9.3.1 Latin America Ad Tech Market Size by Application (2016-2021) 9.3.2 Latin America Ad Tech Market Size by Application (2022-2027) 9.3.3 Latin America Ad Tech Market Size by Application (2016-2027) 9.4 Latin America Ad Tech Market Size by Country 9.4.1 Latin America Ad Tech Market Size by Country (2016-2021) 9.4.2 Latin America Ad Tech Market Size by Country (2022-2027) 9.4.3 Mexico 9.4.4 Brazil 10 Middle East & Africa 10.1 Middle East & Africa Ad Tech Market Size (2016-2027) 10.2 Middle East & Africa Ad Tech Market Size by Type 10.2.1 Middle East & Africa Ad Tech Market Size by Type (2016-2021) 10.2.2 Middle East & Africa Ad Tech Market Size by Type (2022-2027) 10.2.3 Middle East & Africa Ad Tech Market Size by Type (2016-2027) 10.3 Middle East & Africa Ad Tech Market Size by Application 10.3.1 Middle East & Africa Ad Tech Market Size by Application (2016-2021) 10.3.2 Middle East & Africa Ad Tech Market Size by Application (2022-2027) 10.3.3 Middle East & Africa Ad Tech Market Size by Application (2016-2027) 10.4 Middle East & Africa Ad Tech Market Size by Country 10.4.1 Middle East & Africa Ad Tech Market Size by Country (2016-2021) 10.4.2 Middle East & Africa Ad Tech Market Size by Country (2022-2027) 10.4.3 Turkey 10.4.4 Saudi Arabia 10.4.5 UAE 11 Key Players Profiles 11.1 Facebook 11.1.1 Facebook Company Details 11.1.2 Facebook Business Overview 11.1.3 Facebook Ad Tech Introduction 11.1.4 Facebook Revenue in Ad Tech Business (2016-2021) 11.1.5 Facebook Recent Development 11.2 Google 11.2.1 Google Company Details 11.2.2 Google Business Overview 11.2.3 Google Ad Tech Introduction 11.2.4 Google Revenue in Ad Tech Business (2016-2021) 11.2.5 Google Recent Development 11.3 Amazon 11.3.1 Amazon Company Details 11.3.2 Amazon Business Overview 11.3.3 Amazon Ad Tech Introduction 11.3.4 Amazon Revenue in Ad Tech Business (2016-2021) 11.3.5 Amazon Recent Development 11.4 Verizon 11.4.1 Verizon Company Details 11.4.2 Verizon Business Overview 11.4.3 Verizon Ad Tech Introduction 11.4.4 Verizon Revenue in Ad Tech Business (2016-2021) 11.4.5 Verizon Recent Development 11.5 AT&T and Comcast 11.5.1 AT&T and Comcast Company Details 11.5.2 AT&T and Comcast Business Overview 11.5.3 AT&T and Comcast Ad Tech Introduction 11.5.4 AT&T and Comcast Revenue in Ad Tech Business (2016-2021) 11.5.5 AT&T and Comcast Recent Development 11.6 Adobe 11.6.1 Adobe Company Details 11.6.2 Adobe Business Overview 11.6.3 Adobe Ad Tech Introduction 11.6.4 Adobe Revenue in Ad Tech Business (2016-2021) 11.6.5 Adobe Recent Development 11.7 Salesforce 11.7.1 Salesforce Company Details 11.7.2 Salesforce Business Overview 11.7.3 Salesforce Ad Tech Introduction 11.7.4 Salesforce Revenue in Ad Tech Business (2016-2021) 11.7.5 Salesforce Recent Development 11.8 Oracle 11.8.1 Oracle Company Details 11.8.2 Oracle Business Overview 11.8.3 Oracle Ad Tech Introduction 11.8.4 Oracle Revenue in Ad Tech Business (2016-2021) 11.8.5 Oracle Recent Development 11.9 The Trade Desk 11.9.1 The Trade Desk Company Details 11.9.2 The Trade Desk Business Overview 11.9.3 The Trade Desk Ad Tech Introduction 11.9.4 The Trade Desk Revenue in Ad Tech Business (2016-2021) 11.9.5 The Trade Desk Recent Development 11.10 Criteo 11.10.1 Criteo Company Details 11.10.2 Criteo Business Overview 11.10.3 Criteo Ad Tech Introduction 11.10.4 Criteo Revenue in Ad Tech Business (2016-2021) 11.10.5 Criteo Recent Development 11.11 Telaria 11.11.1 Telaria Company Details 11.11.2 Telaria Business Overview 11.11.3 Telaria Ad Tech Introduction 11.11.4 Telaria Revenue in Ad Tech Business (2016-2021) 11.11.5 Telaria Recent Development 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Disclaimer 13.3 Author Details

List of Tables Table 1. Global Ad Tech Market Size Growth Rate by Type (US$ Million):2016 VS 2021 VS 2027 Table 2. Key Players of Web-Based Table 3. Key Players of Cloud-Based Table 4. Key Players of On-Premise Table 5. Global Ad Tech Market Size Growth by Application (US$ Million): 2016 VS 2021 VS 2027 Table 6. Global Ad Tech Market Size by Regions (US$ Million): 2016 VS 2021 VS 2027 Table 7. Global Ad Tech Market Size by Regions (2016-2021) & (US$ Million) Table 8. Global Ad Tech Market Share by Regions (2016-2021) Table 9. Global Ad Tech Forecasted Market Size by Regions (2022-2027) & (US$ Million) Table 10. Global Ad Tech Market Share by Regions (2022-2027) Table 11. Ad Tech Market Trends Table 12. Ad Tech Market Drivers Table 13. Ad Tech Market Challenges Table 14. Ad Tech Market Restraints Table 15. Global Ad Tech Revenue by Players (2016-2021) & (US$ Million) Table 16. Global Ad Tech Market Share by Players (2016-2021) Table 17. Global Top Ad Tech Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Ad Tech as of 2020) Table 18. Ranking of Global Top Ad Tech Companies by Revenue (US$ Million) in 2020 Table 19. Global 5 Largest Players Market Share by Ad Tech Revenue (CR5 and HHI) & (2016-2021) Table 20. Key Players Headquarters and Area Served Table 21. Key Players Ad Tech Product Solution and Service Table 22. Date of Enter into Ad Tech Market Table 23. Mergers & Acquisitions, Expansion Plans Table 24. Global Ad Tech Market Size by Type (2016-2021) (US$ Million) Table 25. Global Ad Tech Revenue Market Share by Type (2016-2021) Table 26. Global Ad Tech Forecasted Market Size by Type (2022-2027) (US$ Million) Table 27. Global Ad Tech Revenue Market Share by Type (2022-2027) & (US$ Million) Table 28. Global Ad Tech Market Size Share by Application (2016-2021) & (US$ Million) Table 29. Global Ad Tech Revenue Market Share by Application (2016-2021) Table 30. Global Ad Tech Forecasted Market Size by Application (2022-2027) (US$ Million) Table 31. Global Ad Tech Revenue Market Share by Application (2022-2027) & (US$ Million) Table 32. North America Ad Tech Market Size by Type (2016-2021) (US$ Million) Table 33. North America Ad Tech Market Size by Type (2022-2027) & (US$ Million) Table 34. North America Ad Tech Market Size by Application (2016-2021) (US$ Million) Table 35. North America Ad Tech Market Size by Application (2022-2027) & (US$ Million) Table 36. North America Ad Tech Market Size by Country (2016-2021) & (US$ Million) Table 37. North America Ad Tech Market Size by Country (2022-2027) & (US$ Million) Table 38. Europe Ad Tech Market Size by Type (2016-2021) (US$ Million) Table 39. Europe Ad Tech Market Size by Type (2022-2027) & (US$ Million) Table 40. Europe Ad Tech Market Size by Application (2016-2021) (US$ Million) Table 41. Europe Ad Tech Market Size by Application (2022-2027) & (US$ Million) Table 42. Europe Ad Tech Market Size by Country (2016-2021) & (US$ Million) Table 43. Europe Ad Tech Market Size by Country (2022-2027) & (US$ Million) Table 44. Asia-Pacific Ad Tech Market Size by Type (2016-2021) (US$ Million) Table 45. Asia-Pacific Ad Tech Market Size by Type (2022-2027) & (US$ Million) Table 46. Asia-Pacific Ad Tech Market Size by Application (2016-2021) (US$ Million) Table 47. Asia-Pacific Ad Tech Market Size by Application (2022-2027) & (US$ Million) Table 48. Asia-Pacific Ad Tech Market Size by Region (2016-2021) & (US$ Million) Table 49. Asia-Pacific Ad Tech Market Size by Region (2022-2027) & (US$ Million) Table 50. Latin America Ad Tech Market Size by Type (2016-2021) (US$ Million) Table 51. Latin America Ad Tech Market Size by Type (2022-2027) & (US$ Million) Table 52. Latin America Ad Tech Market Size by Application (2016-2021) (US$ Million) Table 53. Latin America Ad Tech Market Size by Application (2022-2027) & (US$ Million) Table 54. Latin America Ad Tech Market Size by Country (2016-2021) & (US$ Million) Table 55. Latin America Ad Tech Market Size by Country (2022-2027) & (US$ Million) Table 56. Middle East & Africa Ad Tech Market Size by Type (2016-2021) (US$ Million) Table 57. Middle East & Africa Ad Tech Market Size by Type (2022-2027) & (US$ Million) Table 58. Middle East & Africa Ad Tech Market Size by Application (2016-2021) (US$ Million) Table 59. Middle East & Africa Ad Tech Market Size by Application (2022-2027) & (US$ Million) Table 60. Middle East & Africa Ad Tech Market Size by Country (2016-2021) & (US$ Million) Table 61. Middle East & Africa Ad Tech Market Size by Country (2022-2027) & (US$ Million) Table 62. Facebook Company Details Table 63. Facebook Business Overview Table 64. Facebook Ad Tech Product Table 65. Facebook Revenue in Ad Tech Business (2016-2021) & (US$ Million) Table 66. Facebook Recent Development Table 67. Google Company Details Table 68. Google Business Overview Table 69. Google Ad Tech Product Table 70. Google Revenue in Ad Tech Business (2016-2021) & (US$ Million) Table 71. Google Recent Development Table 72. Amazon Company Details Table 73. Amazon Business Overview Table 74. Amazon Ad Tech Product Table 75. Amazon Revenue in Ad Tech Business (2016-2021) & (US$ Million) Table 76. Amazon Recent Development Table 77. Verizon Company Details Table 78. Verizon Business Overview Table 79. Verizon Ad Tech Product Table 80. Verizon Revenue in Ad Tech Business (2016-2021) & (US$ Million) Table 81. Verizon Recent Development Table 82. AT&T and Comcast Company Details Table 83. AT&T and Comcast Business Overview Table 84. AT&T and Comcast Ad Tech Product Table 85. AT&T and Comcast Revenue in Ad Tech Business (2016-2021) & (US$ Million) Table 86. AT&T and Comcast Recent Development Table 87. Adobe Company Details Table 88. Adobe Business Overview Table 89. Adobe Ad Tech Product Table 90. Adobe Revenue in Ad Tech Business (2016-2021) & (US$ Million) Table 91. Adobe Recent Development Table 92. Salesforce Company Details Table 93. Salesforce Business Overview Table 94. Salesforce Ad Tech Product Table 95. Salesforce Revenue in Ad Tech Business (2016-2021) & (US$ Million) Table 96. Salesforce Recent Development Table 97. Oracle Company Details Table 98. Oracle Business Overview Table 99. Oracle Revenue in Ad Tech Business (2016-2021) & (US$ Million) Table 100. Oracle Recent Development Table 101. The Trade Desk Company Details Table 102. The Trade Desk Business Overview Table 103. The Trade Desk Ad Tech Product Table 104. The Trade Desk Revenue in Ad Tech Business (2016-2021) & (US$ Million) Table 105. The Trade Desk Recent Development Table 106. Criteo Company Details Table 107. Criteo Business Overview Table 108. Criteo Ad Tech Product Table 109. Criteo Revenue in Ad Tech Business (2016-2021) & (US$ Million) Table 110. Criteo Recent Development Table 111. Telaria Company Details Table 112. Telaria Business Overview Table 113. Telaria Ad Tech Product Table 114. Telaria Revenue in Ad Tech Business (2016-2021) & (US$ Million) Table 115. Telaria Recent Development Table 116. Research Programs/Design for This Report Table 117. Key Data Information from Secondary Sources Table 118. Key Data Information from Primary Sources List of Figures Figure 1. Global Ad Tech Market Share by Type: 2020 VS 2027 Figure 2. Web-Based Features Figure 3. Cloud-Based Features Figure 4. On-Premise Features Figure 5. Global Ad Tech Market Share by Application: 2020 VS 2027 Figure 6. Large Enterprises Case Studies Figure 7. Small and Medium-sized Enterprises (SMEs) Case Studies Figure 8. Ad Tech Report Years Considered Figure 9. Global Ad Tech Market Size (US$ Million), Year-over-Year: 2016-2027 Figure 10. Global Ad Tech Market Size (US$ Million), 2016 VS 2021 VS 2027 Figure 11. Global Ad Tech Market Share by Regions: 2020 VS 2027 Figure 12. Global Ad Tech Market Share by Regions (2022-2027) Figure 13. Global Ad Tech Market Share by Players in 2020 Figure 14. Global Top Ad Tech Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Ad Tech as of 2020 Figure 15. The Top 10 and 5 Players Market Share by Ad Tech Revenue in 2020 Figure 16. Global Ad Tech Revenue Market Share by Type (2016-2021) Figure 17. Global Ad Tech Revenue Market Share by Type (2022-2027) Figure 18. North America Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 19. North America Ad Tech Market Share by Type (2016-2027) Figure 20. North America Ad Tech Market Share by Application (2016-2027) Figure 21. North America Ad Tech Market Share by Country (2016-2027) Figure 22. United States Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 23. Canada Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 24. Europe Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 25. Europe Ad Tech Market Share by Type (2016-2027) Figure 26. Europe Ad Tech Market Share by Application (2016-2027) Figure 27. Europe Ad Tech Market Share by Country (2016-2027) Figure 28. Germany Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 29. France Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 30. U.K. Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 31. Italy Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 32. Russia Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 33. Nordic Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 34. Asia-Pacific Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 35. Asia-Pacific Ad Tech Market Share by Type (2016-2027) Figure 36. Asia-Pacific Ad Tech Market Share by Application (2016-2027) Figure 37. Asia-Pacific Ad Tech Market Share by Region (2016-2027) Figure 38. China Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 39. Japan Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 40. South Korea Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 41. Southeast Asia Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 42. India Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 43. Australia Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 44. Latin America Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 45. Latin America Ad Tech Market Share by Type (2016-2027) Figure 46. Latin America Ad Tech Market Share by Application (2016-2027) Figure 47. Latin America Ad Tech Market Share by Country (2016-2027) Figure 48. Mexico Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 49. Brazil Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 50. Middle East & Africa Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 51. Middle East & Africa Ad Tech Market Share by Type (2016-2027) Figure 52. Middle East & Africa Ad Tech Market Share by Application (2016-2027) Figure 53. Middle East & Africa Ad Tech Market Share by Country (2016-2027) Figure 54. Turkey Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 55. Saudi Arabia Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 56. UAE Ad Tech Market Size YoY Growth (2016-2027) & (US$ Million) Figure 57. Facebook Revenue Growth Rate in Ad Tech Business (2016-2021) Figure 58. Google Revenue Growth Rate in Ad Tech Business (2016-2021) Figure 59. Amazon Revenue Growth Rate in Ad Tech Business (2016-2021) Figure 60. Verizon Revenue Growth Rate in Ad Tech Business (2016-2021) Figure 61. AT&T and Comcast Revenue Growth Rate in Ad Tech Business (2016-2021) Figure 62. Adobe Revenue Growth Rate in Ad Tech Business (2016-2021) Figure 63. Salesforce Revenue Growth Rate in Ad Tech Business (2016-2021) Figure 64. Oracle Revenue Growth Rate in Ad Tech Business (2016-2021) Figure 65. The Trade Desk Revenue Growth Rate in Ad Tech Business (2016-2021) Figure 66. Criteo Revenue Growth Rate in Ad Tech Business (2016-2021) Figure 67. Telaria Revenue Growth Rate in Ad Tech Business (2016-2021) Figure 68. Bottom-up and Top-down Approaches for This Report Figure 69. Data Triangulation Figure 70. Key Executives Interviewed

Facebook Google Amazon Verizon AT&T and Comcast Adobe Salesforce Oracle The Trade Desk Criteo Telaria