1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Mobile Advertising Software Market Size Growth Rate by Type: 2020 VS 2026 1.2.2 Cloud-Based 1.2.3 On-Premises 1.3 Market by Application 1.3.1 Global Mobile Advertising Software Market Share by Application: 2020 VS 2026 1.3.2 Industrial 1.3.3 Commercial 1.3.4 Education 1.3.5 Others 1.4 Study Objectives 1.5 Years Considered 2 Global Growth Trends 2.1 Global Mobile Advertising Software Market Perspective (2015-2026) 2.2 Global Mobile Advertising Software Growth Trends by Regions 2.2.1 Mobile Advertising Software Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 Mobile Advertising Software Historic Market Share by Regions (2015-2020) 2.2.3 Mobile Advertising Software Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top Mobile Advertising Software Players by Market Size 3.1.1 Global Top Mobile Advertising Software Players by Revenue (2015-2020) 3.1.2 Global Mobile Advertising Software Revenue Market Share by Players (2015-2020) 3.2 Global Mobile Advertising Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.3 Players Covered: Ranking by Mobile Advertising Software Revenue 3.4 Global Mobile Advertising Software Market Concentration Ratio 3.4.1 Global Mobile Advertising Software Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by Mobile Advertising Software Revenue in 2019 3.5 Key Players Mobile Advertising Software Area Served 3.6 Key Players Mobile Advertising Software Product Solution and Service 3.7 Date of Enter into Mobile Advertising Software Market 3.8 Mergers & Acquisitions, Expansion Plans 4 Mobile Advertising Software Breakdown Data by Type (2015-2026) 4.1 Global Mobile Advertising Software Historic Market Size by Type (2015-2020) 4.2 Global Mobile Advertising Software Forecasted Market Size by Type (2021-2026) 5 Mobile Advertising Software Breakdown Data by Application (2015-2026) 5.1 Global Mobile Advertising Software Historic Market Size by Application (2015-2020) 5.2 Global Mobile Advertising Software Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America Mobile Advertising Software Market Size (2015-2026) 6.2 North America Mobile Advertising Software Market Size by Type (2015-2020) 6.3 North America Mobile Advertising Software Market Size by Application (2015-2020) 6.4 North America Mobile Advertising Software Market Size by Country (2015-2020) 6.4.1 United States 6.4.2 Canada 7 Europe 7.1 Europe Mobile Advertising Software Market Size (2015-2026) 7.2 Europe Mobile Advertising Software Market Size by Type (2015-2020) 7.3 Europe Mobile Advertising Software Market Size by Application (2015-2020) 7.4 Europe Mobile Advertising Software Market Size by Country (2015-2020) 7.4.1 Germany 7.4.2 France 7.4.3 U.K. 7.4.4 Italy 7.4.5 Russia 7.4.6 Nordic 7.4.7 Rest of Europe 8 China 8.1 China Mobile Advertising Software Market Size (2015-2026) 8.2 China Mobile Advertising Software Market Size by Type (2015-2020) 8.3 China Mobile Advertising Software Market Size by Application (2015-2020) 8.4 China Mobile Advertising Software Market Size by Region (2015-2020) 8.4.1 China 8.4.2 Japan 8.4.3 South Korea 8.4.4 Southeast Asia 8.4.5 India 8.4.6 Australia 8.4.7 Rest of Asia-Pacific 9 Japan 9.1 Japan Mobile Advertising Software Market Size (2015-2026) 9.2 Japan Mobile Advertising Software Market Size by Type (2015-2020) 9.3 Japan Mobile Advertising Software Market Size by Application (2015-2020) 9.4 Japan Mobile Advertising Software Market Size by Country (2015-2020) 9.4.1 Mexico 9.4.2 Brazil 10 Southeast Asia 10.1 Southeast Asia Mobile Advertising Software Market Size (2015-2026) 10.2 Southeast Asia Mobile Advertising Software Market Size by Type (2015-2020) 10.3 Southeast Asia Mobile Advertising Software Market Size by Application (2015-2020) 10.4 Southeast Asia Mobile Advertising Software Market Size by Country (2015-2020) 10.4.1 Turkey 10.4.2 Saudi Arabia 10.4.3 UAE 10.4.4 Rest of Middle East & Africa 11 Key Players Profiles 11.1 Marin Software 11.1.1 Marin Software Company Details 11.1.2 Marin Software Business Overview 11.1.3 Marin Software Mobile Advertising Software Introduction 11.1.4 Marin Software Revenue in Mobile Advertising Software Business (2015-2020)) 11.1.5 Marin Software Recent Development 11.2 DoubleClick 11.2.1 DoubleClick Company Details 11.2.2 DoubleClick Business Overview 11.2.3 DoubleClick Mobile Advertising Software Introduction 11.2.4 DoubleClick Revenue in Mobile Advertising Software Business (2015-2020) 11.2.5 DoubleClick Recent Development 11.3 Sizmek 11.3.1 Sizmek Company Details 11.3.2 Sizmek Business Overview 11.3.3 Sizmek Mobile Advertising Software Introduction 11.3.4 Sizmek Revenue in Mobile Advertising Software Business (2015-2020) 11.3.5 Sizmek Recent Development 11.4 Kenshoo 11.4.1 Kenshoo Company Details 11.4.2 Kenshoo Business Overview 11.4.3 Kenshoo Mobile Advertising Software Introduction 11.4.4 Kenshoo Revenue in Mobile Advertising Software Business (2015-2020) 11.4.5 Kenshoo Recent Development 11.5 Choozle 11.5.1 Choozle Company Details 11.5.2 Choozle Business Overview 11.5.3 Choozle Mobile Advertising Software Introduction 11.5.4 Choozle Revenue in Mobile Advertising Software Business (2015-2020) 11.5.5 Choozle Recent Development 11.6 MediaMath 11.6.1 MediaMath Company Details 11.6.2 MediaMath Business Overview 11.6.3 MediaMath Mobile Advertising Software Introduction 11.6.4 MediaMath Revenue in Mobile Advertising Software Business (2015-2020) 11.6.5 MediaMath Recent Development 11.7 AdRoll 11.7.1 AdRoll Company Details 11.7.2 AdRoll Business Overview 11.7.3 AdRoll Mobile Advertising Software Introduction 11.7.4 AdRoll Revenue in Mobile Advertising Software Business (2015-2020) 11.7.5 AdRoll Recent Development 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Disclaimer 13.3 Author Details

List of Tables Table 1. Global Mobile Advertising Software Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 3. Key Players of Cloud-Based Table 4. Key Players of On-Premises Table 5. Global Mobile Advertising Software Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 6. Global Mobile Advertising Software Market Size by Regions (US$ Million): 2020 VS 2026 Table 7. Global Mobile Advertising Software Market Size by Regions (2015-2020) (US$ Million) Table 8. Global Mobile Advertising Software Market Share by Regions (2015-2020) Table 9. Global Mobile Advertising Software Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 10. Global Mobile Advertising Software Market Share by Regions (2021-2026) Table 11. Mobile Advertising Software Market Market Trends Table 12. Mobile Advertising Software Market Drivers Table 13. Mobile Advertising Software Market Challenges Table 14. Mobile Advertising Software Market Restraints Table 15. Global Mobile Advertising Software Revenue by Players (2015-2020) (US$ Million) Table 16. Global Mobile Advertising Software Market Share by Players (2015-2020) Table 17. Global Top Mobile Advertising Software Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Mobile Advertising Software as of 2019) Table 18. Global Mobile Advertising Software by Players Market Concentration Ratio (CR5 and HHI) Table 19. Key Players Headquarters and Area Served Table 20. Key Players Mobile Advertising Software Product Solution and Service Table 21. Mergers & Acquisitions, Expansion Plans Table 22. Global Mobile Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 23. Global Mobile Advertising Software Market Size Share by Type (2015-2020) Table 24. Global Mobile Advertising Software Revenue Market Share by Type (2021-2026) Table 25. Global Mobile Advertising Software Market Size Share by Application (2015-2020) Table 26. Global Mobile Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 27. Global Mobile Advertising Software Market Size Share by Application (2021-2026) Table 28. North America Mobile Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 29. North America Mobile Advertising Software Market Share by Type (2015-2020) Table 30. North America Mobile Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 31. North America Mobile Advertising Software Market Share by Application (2015-2020) Table 32. North America Mobile Advertising Software Market Size by Country (US$ Million) (2015-2020) Table 33. North America Mobile Advertising Software Market Share by Country (2015-2020) Table 34. Europe Mobile Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 35. Europe Mobile Advertising Software Market Share by Type (2015-2020) Table 36. Europe Mobile Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 37. Europe Mobile Advertising Software Market Share by Application (2015-2020) Table 38. Europe Mobile Advertising Software Market Size by Country (US$ Million) (2015-2020) Table 39. Europe Mobile Advertising Software Market Share by Country (2015-2020) Table 40. China Mobile Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 41. China Mobile Advertising Software Market Share by Type (2015-2020) Table 42. China Mobile Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 43. China Mobile Advertising Software Market Share by Application (2015-2020) Table 44. China Mobile Advertising Software Market Size by Region (US$ Million) (2015-2020) Table 45. China Mobile Advertising Software Market Share by Region (2015-2020) Table 46. Japan Mobile Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 47. Japan Mobile Advertising Software Market Share by Type (2015-2020) Table 48. Japan Mobile Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 49. Japan Mobile Advertising Software Market Share by Application (2015-2020) Table 50. Japan Mobile Advertising Software Market Size by Country (US$ Million) (2015-2020) Table 51. Japan Mobile Advertising Software Market Share by Country (2015-2020) Table 52. Southeast Asia Mobile Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 53. Southeast Asia Mobile Advertising Software Market Share by Type (2015-2020) Table 54. Southeast Asia Mobile Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 55. Southeast Asia Mobile Advertising Software Market Share by Application (2015-2020) Table 56. Southeast Asia Mobile Advertising Software Market Size by Country (US$ Million) (2015-2020) Table 57. Southeast Asia Mobile Advertising Software Market Share by Country (2015-2020) Table 58. Marin Software Company Details Table 59. Marin Software Business Overview Table 60. Marin Software Product Table 61. Marin Software Revenue in Mobile Advertising Software Business (2015-2020) (US$ Million) Table 62. Marin Software Recent Development Table 63. DoubleClick Company Details Table 64. DoubleClick Business Overview Table 65. DoubleClick Product Table 66. DoubleClick Revenue in Mobile Advertising Software Business (2015-2020) (US$ Million) Table 67. DoubleClick Recent Development Table 68. Sizmek Company Details Table 69. Sizmek Business Overview Table 70. Sizmek Product Table 71. Sizmek Revenue in Mobile Advertising Software Business (2015-2020) (US$ Million) Table 72. Sizmek Recent Development Table 73. Kenshoo Company Details Table 74. Kenshoo Business Overview Table 75. Kenshoo Product Table 76. Kenshoo Revenue in Mobile Advertising Software Business (2015-2020) (US$ Million) Table 77. Kenshoo Recent Development Table 78. Choozle Company Details Table 79. Choozle Business Overview Table 80. Choozle Product Table 81. Choozle Revenue in Mobile Advertising Software Business (2015-2020) (US$ Million) Table 82. Choozle Recent Development Table 83. MediaMath Company Details Table 84. MediaMath Business Overview Table 85. MediaMath Product Table 86. MediaMath Revenue in Mobile Advertising Software Business (2015-2020) (US$ Million) Table 87. MediaMath Recent Development Table 88. AdRoll Company Details Table 89. AdRoll Business Overview Table 90. AdRoll Product Table 91. AdRoll Revenue in Mobile Advertising Software Business (2015-2020) (US$ Million) Table 92. AdRoll Recent Development Table 93. Research Programs/Design for This Report Table 94. Key Data Information from Secondary Sources Table 95. Key Data Information from Primary Sources List of Figures Figure 1. Global Mobile Advertising Software Market Share by Type: 2020 VS 2026 Figure 2. Cloud-Based Features Figure 3. On-Premises Features Figure 4. Global Mobile Advertising Software Market Share by Application: 2020 VS 2026 Figure 5. Industrial Case Studies Figure 6. Commercial Case Studies Figure 7. Education Case Studies Figure 8. Others Case Studies Figure 9. Mobile Advertising Software Report Years Considered Figure 10. Global Mobile Advertising Software Market Size (US$ Million), YoY Growth 2015-2026 Figure 11. Global Mobile Advertising Software Market Share by Regions: 2020 VS 2026 Figure 12. Global Mobile Advertising Software Market Share by Regions (2021-2026) Figure 13. Global Mobile Advertising Software Market Share by Players in 2019 Figure 14. Global Top Mobile Advertising Software Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Mobile Advertising Software as of 2019 Figure 15. The Top 10 and 5 Players Market Share by Mobile Advertising Software Revenue in 2019 Figure 16. North America Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 17. United States Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 18. Canada Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 19. Europe Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 20. Germany Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 21. France Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 22. U.K. Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 23. Italy Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 24. Russia Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 25. Nordic Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 26. Rest of Europe Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 27. Asia-Pacific Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 28. China Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 29. Japan Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 30. South Korea Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 31. Southeast Asia Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 32. India Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 33. Australia Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 34. Rest of Asia-Pacific Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 35. Latin America Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 36. Mexico Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 37. Brazil Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 38. Middle East & Africa Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 39. Turkey Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 40. Saudi Arabia Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 41. UAE Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 42. Rest of Middle East & Africa Mobile Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 43. Marin Software Revenue Growth Rate in Mobile Advertising Software Business (2015-2020) Figure 44. DoubleClick Revenue Growth Rate in Mobile Advertising Software Business (2015-2020) Figure 45. Sizmek Revenue Growth Rate in Mobile Advertising Software Business (2015-2020) Figure 46. Kenshoo Revenue Growth Rate in Mobile Advertising Software Business (2015-2020) Figure 47. Choozle Revenue Growth Rate in Mobile Advertising Software Business (2015-2020) Figure 48. MediaMath Revenue Growth Rate in Mobile Advertising Software Business (2015-2020) Figure 49. AdRoll Revenue Growth Rate in Mobile Advertising Software Business (2015-2020) Figure 50. Bottom-up and Top-down Approaches for This Report Figure 51. Data Triangulation Figure 52. Key Executives Interviewed

Marin Software DoubleClick Sizmek Kenshoo Choozle MediaMath AdRoll