1 Market Overview of Internet Advertising 1.1 Internet Advertising Market Overview 1.1.1 Internet Advertising Product Scope 1.1.2 Market Status and Outlook 1.2 Global Internet Advertising Market Size Overview by Region 2015 VS 2020 VS 2026 1.3 Global Internet Advertising Market Size by Region (2015-2026) 1.4 Global Internet Advertising Historic Market Size by Region (2015-2020) 1.5 Global Internet Advertising Market Size Forecast by Region (2021-2026) 1.6 Key Regions, Internet Advertising Market Size YoY Growth (2015-2026) 1.6.1 North America Internet Advertising Market Size YoY Growth (2015-2026) 1.6.2 Europe Internet Advertising Market Size YoY Growth (2015-2026) 1.6.3 Asia-Pacific Internet Advertising Market Size YoY Growth (2015-2026) 1.6.4 Latin America Internet Advertising Market Size YoY Growth (2015-2026) 1.6.5 Middle East & Africa Internet Advertising Market Size YoY Growth (2015-2026) 2 Internet Advertising Market Overview by Type 2.1 Global Internet Advertising Market Size by Type: 2015 VS 2020 VS 2026 2.2 Global Internet Advertising Historic Market Size by Type (2015-2020) 2.3 Global Internet Advertising Forecasted Market Size by Type (2021-2026) 2.4 Search Ads 2.5 Mobile Ads 2.6 Banner Ads 2.7 Classified Ads 2.8 Digital Video Ads 2.9 Others 3 Internet Advertising Market Overview by Application 3.1 Global Internet Advertising Market Size by Application: 2015 VS 2020 VS 2026 3.2 Global Internet Advertising Historic Market Size by Application (2015-2020) 3.3 Global Internet Advertising Forecasted Market Size by Application (2021-2026) 3.4 Retail 3.5 Automotive 3.6 Entertainment 3.7 Financial Services 3.8 Telecom 3.9 Consumer Goods 3.10 Others 4 Global Internet Advertising Competition Analysis by Players 4.1 Global Internet Advertising Market Size (Million US$) by Players (2015-2020) 4.2 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Internet Advertising as of 2019) 4.3 Date of Key Manufacturers Enter into Internet Advertising Market 4.4 Global Top Players Internet Advertising Headquarters and Area Served 4.5 Key Players Internet Advertising Product Solution and Service 4.6 Competitive Status 4.6.1 Internet Advertising Market Concentration Rate 4.6.2 Mergers & Acquisitions, Expansion Plans 5 Company (Top Players) Profiles and Key Data 5.1 Alphabet 5.1.1 Alphabet Profile 5.1.2 Alphabet Main Business 5.1.3 Alphabet Products, Services and Solutions 5.1.4 Alphabet Revenue (US$ Million) & (2015-2020) 5.1.5 Alphabet Recent Developments 5.2 Facebook 5.2.1 Facebook Profile 5.2.2 Facebook Main Business and Company’s Total Revenue 5.2.3 Facebook Products, Services and Solutions 5.2.4 Facebook Revenue (US$ Million) (2015-2020) 5.2.5 Facebook Recent Development and Reaction to Covid-19 5.3 Baidu 5.5.1 Baidu Profile 5.3.2 Baidu Main Business 5.3.3 Baidu Products, Services and Solutions 5.3.4 Baidu Revenue (US$ Million) & (2015-2020) 5.3.5 Yahoo! Inc Recent Developments 5.4 Yahoo! Inc 5.4.1 Yahoo! Inc Profile 5.4.2 Yahoo! Inc Main Business 5.4.3 Yahoo! Inc Products, Services and Solutions 5.4.4 Yahoo! Inc Revenue (US$ Million) & (2015-2020) 5.4.5 Yahoo! Inc Recent Developments 5.5 Microsoft 5.5.1 Microsoft Profile 5.5.2 Microsoft Main Business 5.5.3 Microsoft Products, Services and Solutions 5.5.4 Microsoft Revenue (US$ Million) & (2015-2020) 5.5.5 Microsoft Recent Developments 5.6 Alibaba 5.6.1 Alibaba Profile 5.6.2 Alibaba Main Business 5.6.3 Alibaba Products, Services and Solutions 5.6.4 Alibaba Revenue (US$ Million) & (2015-2020) 5.6.5 Alibaba Recent Developments 5.7 Tencent 5.7.1 Tencent Profile 5.7.2 Tencent Main Business and Company’s Total Revenue 5.7.3 Tencent Products, Services and Solutions 5.7.4 Tencent Revenue (US$ Million) (2015-2020) 5.7.5 Tencent Recent Development and Reaction to Covid-19 5.8 Twitter 5.8.1 Twitter Profile 5.8.2 Twitter Main Business 5.8.3 Twitter Products, Services and Solutions 5.8.4 Twitter Revenue (US$ Million) & (2015-2020) 5.8.5 Twitter Recent Developments 5.9 Aol(Verizon Communications) 5.9.1 Aol(Verizon Communications) Profile 5.9.2 Aol(Verizon Communications) Main Business 5.9.3 Aol(Verizon Communications) Products, Services and Solutions 5.9.4 Aol(Verizon Communications) Revenue (US$ Million) & (2015-2020) 5.9.5 Aol(Verizon Communications) Recent Developments 5.10 eBay 5.10.1 eBay Profile 5.10.2 eBay Main Business 5.10.3 eBay Products, Services and Solutions 5.10.4 eBay Revenue (US$ Million) & (2015-2020) 5.10.5 eBay Recent Developments 5.11 Linkedin 5.11.1 Linkedin Profile 5.11.2 Linkedin Main Business 5.11.3 Linkedin Products, Services and Solutions 5.11.4 Linkedin Revenue (US$ Million) & (2015-2020) 5.11.5 Linkedin Recent Developments 5.12 Amazon 5.12.1 Amazon Profile 5.12.2 Amazon Main Business 5.12.3 Amazon Products, Services and Solutions 5.12.4 Amazon Revenue (US$ Million) & (2015-2020) 5.12.5 Amazon Recent Developments 5.13 IAC 5.13.1 IAC Profile 5.13.2 IAC Main Business 5.13.3 IAC Products, Services and Solutions 5.13.4 IAC Revenue (US$ Million) & (2015-2020) 5.13.5 IAC Recent Developments 5.14 Soho 5.14.1 Soho Profile 5.14.2 Soho Main Business 5.14.3 Soho Products, Services and Solutions 5.14.4 Soho Revenue (US$ Million) & (2015-2020) 5.14.5 Soho Recent Developments 5.15 Pandora 5.15.1 Pandora Profile 5.15.2 Pandora Main Business 5.15.3 Pandora Products, Services and Solutions 5.15.4 Pandora Revenue (US$ Million) & (2015-2020) 5.15.5 Pandora Recent Developments 6 North America 6.1 North America Internet Advertising Market Size by Country 6.2 United States 6.3 Canada 7 Europe 7.1 Europe Internet Advertising Market Size by Country 7.2 Germany 7.3 France 7.4 U.K. 7.5 Italy 7.6 Russia 7.7 Nordic 7.8 Rest of Europe 8 Asia-Pacific 8.1 Asia-Pacific Internet Advertising Market Size by Region 8.2 China 8.3 Japan 8.4 South Korea 8.5 Southeast Asia 8.6 India 8.7 Australia 8.8 Rest of Asia-Pacific 9 Latin America 9.1 Latin America Internet Advertising Market Size by Country 9.2 Mexico 9.3 Brazil 9.4 Rest of Latin America 10 Middle East & Africa 10.1 Middle East & Africa Internet Advertising Market Size by Country 10.2 Turkey 10.3 Saudi Arabia 10.4 UAE 10.5 Rest of Middle East & Africa 11 Internet Advertising Market Dynamics 11.1 Industry Trends 11.2 Market Drivers 11.3 Market Challenges 11.4 Market Restraints 12 Research Finding /Conclusion 13 Methodology and Data Source 13.1 Methodology/Research Approach 13.1.1 Research Programs/Design 13.1.2 Market Size Estimation 13.1.3 Market Breakdown and Data Triangulation 13.2 Data Source 13.2.1 Secondary Sources 13.2.2 Primary Sources 13.3 Disclaimer 13.4 Author List

List of Tables Table 1. Global Market Internet Advertising Market Size (US$ Million) Comparison by Region 2015 VS 2020 VS 2026 Table 2. Global Internet Advertising Market Size by Region (2015-2020) (US$ Million) Table 3. Global Internet Advertising Market Size Share by Region (2015-2020) Table 4. Global Internet Advertising Forecasted Market Size by Region (2021-2026) (US$ Million) Table 5. Global Internet Advertising Forecasted Market Size Share by Region (2021-2026) Table 6. Global Internet Advertising Market Size (US$ Million) by Type: 2015 VS 2020 VS 2026 Table 7. Global Internet Advertising Market Size by Type (2015-2020) (US$ Million) Table 8. Global Internet Advertising Revenue Market Share by Type (2015-2020) Table 9. Global Internet Advertising Forecasted Market Size by Type (2021-2026) (US$ Million) Table 10. Global Internet Advertising Revenue Market Share by Type (2021-2026) Table 11. Global Internet Advertising Market Size (US$ Million) by Application: 2015 VS 2020 VS 2026 Table 12. Global Internet Advertising Market Size by Application (2015-2020) (US$ Million) Table 13. Global Internet Advertising Revenue Market Share by Application (2015-2020) Table 14. Global Internet Advertising Forecasted Market Size by Application (2021-2026) (US$ Million) Table 15. Global Internet Advertising Revenue Market Share by Application (2021-2026) Table 16. Global Internet Advertising Revenue (US$ Million) by Players (2015-2020) Table 17. Global Internet Advertising Revenue Market Share by Players (2015-2020) Table 18. Global Top Manufacturers Market Share by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Internet Advertising as of 2019) Table 19. Date of Key Manufacturers Enter into Internet Advertising Market Table 20. Global Internet Advertising Top Players Headquarters and Area Served Table 21. Internet Advertising Product Solution and Service Table 22. Global Internet Advertising Manufacturers Market Concentration Ratio (CR5 and HHI) Table 23. Mergers & Acquisitions, Expansion Plans Table 24. Alphabet Basic Information List Table 25. Alphabet Description and Business Overview Table 26. Alphabet Internet Advertising Products, Services and Solutions Table 27. Revenue (Million US$) in Internet Advertising Business of Alphabet (2015-2020) Table 28. Alphabet Recent Developments Table 29. Facebook Basic Information List Table 30. Facebook Description and Business Overview Table 31. Facebook Internet Advertising Products, Services and Solutions Table 32. Revenue (Million US$) in Internet Advertising Business of Facebook (2015-2020) Table 33. Facebook Recent Developments Table 34. Baidu Basic Information List Table 35. Baidu Description and Business Overview Table 36. Baidu Internet Advertising Products, Services and Solutions Table 37. Revenue (Million US$) in Internet Advertising Business of Baidu (2015-2020) Table 38. Baidu Recent Developments Table 39. Yahoo! Inc Basic Information List Table 40. Yahoo! Inc Description and Business Overview Table 41. Yahoo! Inc Internet Advertising Products, Services and Solutions Table 42. Revenue (Million US$) in Internet Advertising Business of Yahoo! Inc (2015-2020) Table 43. Yahoo! Inc Recent Developments Table 44. Microsoft Basic Information List Table 45. Microsoft Description and Business Overview Table 46. Microsoft Internet Advertising Products, Services and Solutions Table 47. Revenue (Million US$) in Internet Advertising Business of Microsoft (2015-2020) Table 48. Microsoft Recent Developments Table 49. Alibaba Basic Information List Table 50. Alibaba Description and Business Overview Table 51. Alibaba Internet Advertising Products, Services and Solutions Table 52. Revenue (Million US$) in Internet Advertising Business of Alibaba (2015-2020) Table 53. Alibaba Recent Developments Table 54. Tencent Basic Information List Table 55. Tencent Description and Business Overview Table 56. Tencent Internet Advertising Products, Services and Solutions Table 57. Revenue (Million US$) in Internet Advertising Business of Tencent (2015-2020) Table 58. Tencent Recent Developments Table 59. Twitter Basic Information List Table 60. Twitter Description and Business Overview Table 61. Twitter Internet Advertising Products, Services and Solutions Table 62. Revenue (Million US$) in Internet Advertising Business of Twitter (2015-2020) Table 63. Twitter Recent Developments Table 64. Aol(Verizon Communications) Basic Information List Table 65. Aol(Verizon Communications) Description and Business Overview Table 66. Aol(Verizon Communications) Internet Advertising Products, Services and Solutions Table 67. Revenue (Million US$) in Internet Advertising Business of Aol(Verizon Communications) (2015-2020) Table 68. Aol(Verizon Communications) Recent Developments Table 69. eBay Basic Information List Table 70. eBay Description and Business Overview Table 71. eBay Internet Advertising Products, Services and Solutions Table 72. Revenue (Million US$) in Internet Advertising Business of eBay (2015-2020) Table 73. eBay Recent Developments Table 74. Linkedin Basic Information List Table 75. Linkedin Description and Business Overview Table 76. Linkedin Internet Advertising Products, Services and Solutions Table 77. Revenue (Million US$) in Internet Advertising Business of Linkedin (2015-2020) Table 78. Linkedin Recent Developments Table 79. Amazon Basic Information List Table 80. Amazon Description and Business Overview Table 81. Amazon Internet Advertising Products, Services and Solutions Table 82. Revenue (Million US$) in Internet Advertising Business of Amazon (2015-2020) Table 83. Amazon Recent Developments Table 84. IAC Basic Information List Table 85. IAC Description and Business Overview Table 86. IAC Internet Advertising Products, Services and Solutions Table 87. Revenue (Million US$) in Internet Advertising Business of IAC (2015-2020) Table 88. IAC Recent Developments Table 89. Soho Basic Information List Table 90. Soho Description and Business Overview Table 91. Soho Internet Advertising Products, Services and Solutions Table 92. Revenue (Million US$) in Internet Advertising Business of Soho (2015-2020) Table 93. Soho Recent Developments Table 94. Pandora Basic Information List Table 95. Pandora Description and Business Overview Table 96. Pandora Internet Advertising Products, Services and Solutions Table 97. Revenue (Million US$) in Internet Advertising Business of Pandora (2015-2020) Table 98. Pandora Recent Developments Table 99. North America Internet Advertising Market Size by Country (2015-2020) & (US$ Million) Table 100. North America Internet Advertising Market Size Share by Country (2015-2020) Table 101. Europe Internet Advertising Market Size by Country (2015-2020) & (US$ Million) Table 102. Europe Internet Advertising Market Size Share by Country (2015-2020) Table 103. Asia-Pacific Internet Advertising Market Size by Country (2015-2020) & (US$ Million) Table 104. Asia-Pacific Internet Advertising Market Size Share by Country (2015-2020) (US$ Million) Table 105. Latin America Internet Advertising Market Size by Country (2015-2020) & (US$ Million) Table 106. Latin America Internet Advertising Market Size Share by Country (2015-2020) (US$ Million) Table 107. Middle East & Africa Internet Advertising Market Size by Players (2015-2020) (US$ Million) Table 108. Middle East & Africa Internet Advertising Market Size Share by Players (2015-2020) (US$ Million) Table 109. Internet Advertising Market Trends Table 110. Internet Advertising Market Drivers Table 111. Internet Advertising Market Challenges Table 112. Internet Advertising Market Restriants Table 113. Research Programs/Design for This Report Table 114. Key Data Information from Secondary Sources Table 115. Key Data Information from Primary Sources List of Figures Figure 1. Global Internet Advertising Market Size Year-over-Year 2015-2026 & (US$ Million) Figure 2. Global Internet Advertising Market Size (US$ Million), 2015 VS 2020VS 2026 Figure 3. Global Internet Advertising Market Share by Regions: 2020 VS 2026 Figure 4. North America Internet Advertising Market Size (US$ Million) Growth Rate (2015-2026) Figure 5. Europe Internet Advertising Market Size (US$ Million) and Growth Rate (2015-2026) Figure 6. Asia-Pacific Internet Advertising Market Size (US$ Million) and Growth Rate (2015-2026) Figure 7. Latin America Internet Advertising Market Size (US$ Million) and Growth Rate (2015-2026) Figure 8. Middle East & Africa Internet Advertising Market Size (US$ Million) and Growth Rate (2015-2026) Figure 9. Global Internet Advertising Market Share by Type in 2020 & 2026 Figure 10. Search Ads Market Size (US$ Million) YoY Growth (2015-2026) Figure 11. Mobile Ads Market Size (US$ Million) YoY Growth (2015-2026) Figure 12. Banner Ads Market Size (US$ Million) YoY Growth (2015-2026) Figure 13. Classified Ads Market Size (US$ Million) YoY Growth (2015-2026) Figure 14. Digital Video Ads Market Size (US$ Million) YoY Growth (2015-2026) Figure 15. Others Market Size (US$ Million) YoY Growth (2015-2026) Figure 16. Global Internet Advertising Market Size Share by Application in 2020 & 2026 Figure 17. Retail Market Size (US$ Million) YoY Growth (2015-2026) Figure 18. Automotive Market Size (US$ Million) YoY Growth (2015-2026) Figure 19. Entertainment Market Size (US$ Million) YoY Growth (2015-2026) Figure 20. Financial Services Market Size (US$ Million) YoY Growth (2015-2026) Figure 21. Telecom Market Size (US$ Million) YoY Growth (2015-2026) Figure 22. Consumer Goods Market Size (US$ Million) YoY Growth (2015-2026) Figure 23. Internet Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2015 VS 2019 Figure 24. Global Top 5 and Top 10 Players Internet Advertising Market Share in 2019 Figure 25. United States Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 26. Canada Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 27. Germany Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 28. France Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 29. U.K. Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 30. Italy Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 31. Russia Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 32. Nordic Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 33. Rest of Europe Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 34. China Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 35. Japan Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 36. South Korea Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 37. Southeast Asia Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 38. India Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 39. Australia Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 40. Rest of Asia-Pacific Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 41. Mexico Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 42. Brazil Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 43. Rest of Latin America Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 44. Turkey Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 45. Saudi Arabia Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 46. UAE Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 47. Rest of Middle East & Africa Internet Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 48. Bottom-up and Top-down Approaches for This Report Figure 49. Data Triangulation

Alphabet Facebook Baidu Yahoo! Inc Microsoft Alibaba Tencent Twitter Aol(Verizon Communications) eBay Linkedin Amazon IAC Soho Pandora