1 Market Overview of Programmatic Display 1.1 Programmatic Display Market Overview 1.1.1 Programmatic Display Product Scope 1.1.2 Market Status and Outlook 1.2 Global Programmatic Display Market Size Overview by Region 2015 VS 2020 VS 2026 1.3 Global Programmatic Display Market Size by Region (2015-2026) 1.4 Global Programmatic Display Historic Market Size by Region (2015-2020) 1.5 Global Programmatic Display Market Size Forecast by Region (2021-2026) 1.6 Key Regions, Programmatic Display Market Size YoY Growth (2015-2026) 1.6.1 North America Programmatic Display Market Size YoY Growth (2015-2026) 1.6.2 Europe Programmatic Display Market Size YoY Growth (2015-2026) 1.6.3 Asia-Pacific Programmatic Display Market Size YoY Growth (2015-2026) 1.6.4 Latin America Programmatic Display Market Size YoY Growth (2015-2026) 1.6.5 Middle East & Africa Programmatic Display Market Size YoY Growth (2015-2026) 2 Programmatic Display Market Overview by Type 2.1 Global Programmatic Display Market Size by Type: 2015 VS 2020 VS 2026 2.2 Global Programmatic Display Historic Market Size by Type (2015-2020) 2.3 Global Programmatic Display Forecasted Market Size by Type (2021-2026) 2.4 Real Time Bidding 2.5 Private Marketplace 2.6 Automated Guaranteed 3 Programmatic Display Market Overview by Application 3.1 Global Programmatic Display Market Size by Application: 2015 VS 2020 VS 2026 3.2 Global Programmatic Display Historic Market Size by Application (2015-2020) 3.3 Global Programmatic Display Forecasted Market Size by Application (2021-2026) 3.4 E-commerce Ads 3.5 Travel Ads 3.6 Game Ads 3.7 Others 4 Global Programmatic Display Competition Analysis by Players 4.1 Global Programmatic Display Market Size (Million US$) by Players (2015-2020) 4.2 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Display as of 2019) 4.3 Date of Key Manufacturers Enter into Programmatic Display Market 4.4 Global Top Players Programmatic Display Headquarters and Area Served 4.5 Key Players Programmatic Display Product Solution and Service 4.6 Competitive Status 4.6.1 Programmatic Display Market Concentration Rate 4.6.2 Mergers & Acquisitions, Expansion Plans 5 Company (Top Players) Profiles and Key Data 5.1 Facebook 5.1.1 Facebook Profile 5.1.2 Facebook Main Business 5.1.3 Facebook Products, Services and Solutions 5.1.4 Facebook Revenue (US$ Million) & (2015-2020) 5.1.5 Facebook Recent Developments 5.2 Google (Doubleclick) 5.2.1 Google (Doubleclick) Profile 5.2.2 Google (Doubleclick) Main Business and Company’s Total Revenue 5.2.3 Google (Doubleclick) Products, Services and Solutions 5.2.4 Google (Doubleclick) Revenue (US$ Million) (2015-2020) 5.2.5 Google (Doubleclick) Recent Development and Reaction to Covid-19 5.3 Alibaba 5.5.1 Alibaba Profile 5.3.2 Alibaba Main Business 5.3.3 Alibaba Products, Services and Solutions 5.3.4 Alibaba Revenue (US$ Million) & (2015-2020) 5.3.5 Adobe Systems Incorporated Recent Developments 5.4 Adobe Systems Incorporated 5.4.1 Adobe Systems Incorporated Profile 5.4.2 Adobe Systems Incorporated Main Business 5.4.3 Adobe Systems Incorporated Products, Services and Solutions 5.4.4 Adobe Systems Incorporated Revenue (US$ Million) & (2015-2020) 5.4.5 Adobe Systems Incorporated Recent Developments 5.5 Tencent 5.5.1 Tencent Profile 5.5.2 Tencent Main Business 5.5.3 Tencent Products, Services and Solutions 5.5.4 Tencent Revenue (US$ Million) & (2015-2020) 5.5.5 Tencent Recent Developments 5.6 AppNexus 5.6.1 AppNexus Profile 5.6.2 AppNexus Main Business 5.6.3 AppNexus Products, Services and Solutions 5.6.4 AppNexus Revenue (US$ Million) & (2015-2020) 5.6.5 AppNexus Recent Developments 5.7 Amazon 5.7.1 Amazon Profile 5.7.2 Amazon Main Business and Company’s Total Revenue 5.7.3 Amazon Products, Services and Solutions 5.7.4 Amazon Revenue (US$ Million) (2015-2020) 5.7.5 Amazon Recent Development and Reaction to Covid-19 5.8 JD.com 5.8.1 JD.com Profile 5.8.2 JD.com Main Business 5.8.3 JD.com Products, Services and Solutions 5.8.4 JD.com Revenue (US$ Million) & (2015-2020) 5.8.5 JD.com Recent Developments 5.9 Yahoo 5.9.1 Yahoo Profile 5.9.2 Yahoo Main Business 5.9.3 Yahoo Products, Services and Solutions 5.9.4 Yahoo Revenue (US$ Million) & (2015-2020) 5.9.5 Yahoo Recent Developments 5.10 Verizon Communications 5.10.1 Verizon Communications Profile 5.10.2 Verizon Communications Main Business 5.10.3 Verizon Communications Products, Services and Solutions 5.10.4 Verizon Communications Revenue (US$ Million) & (2015-2020) 5.10.5 Verizon Communications Recent Developments 5.11 eBay 5.11.1 eBay Profile 5.11.2 eBay Main Business 5.11.3 eBay Products, Services and Solutions 5.11.4 eBay Revenue (US$ Million) & (2015-2020) 5.11.5 eBay Recent Developments 5.12 Booking 5.12.1 Booking Profile 5.12.2 Booking Main Business 5.12.3 Booking Products, Services and Solutions 5.12.4 Booking Revenue (US$ Million) & (2015-2020) 5.12.5 Booking Recent Developments 5.13 Expedia 5.13.1 Expedia Profile 5.13.2 Expedia Main Business 5.13.3 Expedia Products, Services and Solutions 5.13.4 Expedia Revenue (US$ Million) & (2015-2020) 5.13.5 Expedia Recent Developments 5.14 MediaMath 5.14.1 MediaMath Profile 5.14.2 MediaMath Main Business 5.14.3 MediaMath Products, Services and Solutions 5.14.4 MediaMath Revenue (US$ Million) & (2015-2020) 5.14.5 MediaMath Recent Developments 5.15 Baidu 5.15.1 Baidu Profile 5.15.2 Baidu Main Business 5.15.3 Baidu Products, Services and Solutions 5.15.4 Baidu Revenue (US$ Million) & (2015-2020) 5.15.5 Baidu Recent Developments 5.16 Rakuten 5.16.1 Rakuten Profile 5.16.2 Rakuten Main Business and Company’s Total Revenue 5.16.3 Rakuten Products, Services and Solutions 5.16.4 Rakuten Revenue (US$ Million) (2015-2020) 5.16.5 Rakuten Recent Development and Reaction to Covid-19 5.17 Rocket Fuel 5.17.1 Rocket Fuel Profile 5.17.2 Rocket Fuel Main Business 5.17.3 Rocket Fuel Products, Services and Solutions 5.17.4 Rocket Fuel Revenue (US$ Million) & (2015-2020) 5.17.5 Rocket Fuel Recent Developments 5.18 The Trade Desk 5.18.1 The Trade Desk Profile 5.18.2 The Trade Desk Main Business 5.18.3 The Trade Desk Products, Services and Solutions 5.18.4 The Trade Desk Revenue (US$ Million) & (2015-2020) 5.18.5 The Trade Desk Recent Developments 5.19 Adroll 5.19.1 Adroll Profile 5.19.2 Adroll Main Business 5.19.3 Adroll Products, Services and Solutions 5.19.4 Adroll Revenue (US$ Million) & (2015-2020) 5.19.5 Adroll Recent Developments 5.20 Sina 5.20.1 Sina Profile 5.20.2 Sina Main Business 5.20.3 Sina Products, Services and Solutions 5.20.4 Sina Revenue (US$ Million) & (2015-2020) 5.20.5 Sina Recent Developments 6 North America 6.1 North America Programmatic Display Market Size by Country 6.2 United States 6.3 Canada 7 Europe 7.1 Europe Programmatic Display Market Size by Country 7.2 Germany 7.3 France 7.4 U.K. 7.5 Italy 7.6 Russia 7.7 Nordic 7.8 Rest of Europe 8 Asia-Pacific 8.1 Asia-Pacific Programmatic Display Market Size by Region 8.2 China 8.3 Japan 8.4 South Korea 8.5 Southeast Asia 8.6 India 8.7 Australia 8.8 Rest of Asia-Pacific 9 Latin America 9.1 Latin America Programmatic Display Market Size by Country 9.2 Mexico 9.3 Brazil 9.4 Rest of Latin America 10 Middle East & Africa 10.1 Middle East & Africa Programmatic Display Market Size by Country 10.2 Turkey 10.3 Saudi Arabia 10.4 UAE 10.5 Rest of Middle East & Africa 11 Programmatic Display Market Dynamics 11.1 Industry Trends 11.2 Market Drivers 11.3 Market Challenges 11.4 Market Restraints 12 Research Finding /Conclusion 13 Methodology and Data Source 13.1 Methodology/Research Approach 13.1.1 Research Programs/Design 13.1.2 Market Size Estimation 13.1.3 Market Breakdown and Data Triangulation 13.2 Data Source 13.2.1 Secondary Sources 13.2.2 Primary Sources 13.3 Disclaimer 13.4 Author List

List of Tables Table 1. Global Market Programmatic Display Market Size (US$ Million) Comparison by Region 2015 VS 2020 VS 2026 Table 2. Global Programmatic Display Market Size by Region (2015-2020) (US$ Million) Table 3. Global Programmatic Display Market Size Share by Region (2015-2020) Table 4. Global Programmatic Display Forecasted Market Size by Region (2021-2026) (US$ Million) Table 5. Global Programmatic Display Forecasted Market Size Share by Region (2021-2026) Table 6. Global Programmatic Display Market Size (US$ Million) by Type: 2015 VS 2020 VS 2026 Table 7. Global Programmatic Display Market Size by Type (2015-2020) (US$ Million) Table 8. Global Programmatic Display Revenue Market Share by Type (2015-2020) Table 9. Global Programmatic Display Forecasted Market Size by Type (2021-2026) (US$ Million) Table 10. Global Programmatic Display Revenue Market Share by Type (2021-2026) Table 11. Global Programmatic Display Market Size (US$ Million) by Application: 2015 VS 2020 VS 2026 Table 12. Global Programmatic Display Market Size by Application (2015-2020) (US$ Million) Table 13. Global Programmatic Display Revenue Market Share by Application (2015-2020) Table 14. Global Programmatic Display Forecasted Market Size by Application (2021-2026) (US$ Million) Table 15. Global Programmatic Display Revenue Market Share by Application (2021-2026) Table 16. Global Programmatic Display Revenue (US$ Million) by Players (2015-2020) Table 17. Global Programmatic Display Revenue Market Share by Players (2015-2020) Table 18. Global Top Manufacturers Market Share by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Display as of 2019) Table 19. Date of Key Manufacturers Enter into Programmatic Display Market Table 20. Global Programmatic Display Top Players Headquarters and Area Served Table 21. Programmatic Display Product Solution and Service Table 22. Global Programmatic Display Manufacturers Market Concentration Ratio (CR5 and HHI) Table 23. Mergers & Acquisitions, Expansion Plans Table 24. Facebook Basic Information List Table 25. Facebook Description and Business Overview Table 26. Facebook Programmatic Display Products, Services and Solutions Table 27. Revenue (Million US$) in Programmatic Display Business of Facebook (2015-2020) Table 28. Facebook Recent Developments Table 29. Google (Doubleclick) Basic Information List Table 30. Google (Doubleclick) Description and Business Overview Table 31. Google (Doubleclick) Programmatic Display Products, Services and Solutions Table 32. Revenue (Million US$) in Programmatic Display Business of Google (Doubleclick) (2015-2020) Table 33. Google (Doubleclick) Recent Developments Table 34. Alibaba Basic Information List Table 35. Alibaba Description and Business Overview Table 36. Alibaba Programmatic Display Products, Services and Solutions Table 37. Revenue (Million US$) in Programmatic Display Business of Alibaba (2015-2020) Table 38. Alibaba Recent Developments Table 39. Adobe Systems Incorporated Basic Information List Table 40. Adobe Systems Incorporated Description and Business Overview Table 41. Adobe Systems Incorporated Programmatic Display Products, Services and Solutions Table 42. Revenue (Million US$) in Programmatic Display Business of Adobe Systems Incorporated (2015-2020) Table 43. Adobe Systems Incorporated Recent Developments Table 44. Tencent Basic Information List Table 45. Tencent Description and Business Overview Table 46. Tencent Programmatic Display Products, Services and Solutions Table 47. Revenue (Million US$) in Programmatic Display Business of Tencent (2015-2020) Table 48. Tencent Recent Developments Table 49. AppNexus Basic Information List Table 50. AppNexus Description and Business Overview Table 51. AppNexus Programmatic Display Products, Services and Solutions Table 52. Revenue (Million US$) in Programmatic Display Business of AppNexus (2015-2020) Table 53. AppNexus Recent Developments Table 54. Amazon Basic Information List Table 55. Amazon Description and Business Overview Table 56. Amazon Programmatic Display Products, Services and Solutions Table 57. Revenue (Million US$) in Programmatic Display Business of Amazon (2015-2020) Table 58. Amazon Recent Developments Table 59. JD.com Basic Information List Table 60. JD.com Description and Business Overview Table 61. JD.com Programmatic Display Products, Services and Solutions Table 62. Revenue (Million US$) in Programmatic Display Business of JD.com (2015-2020) Table 63. JD.com Recent Developments Table 64. Yahoo Basic Information List Table 65. Yahoo Description and Business Overview Table 66. Yahoo Programmatic Display Products, Services and Solutions Table 67. Revenue (Million US$) in Programmatic Display Business of Yahoo (2015-2020) Table 68. Yahoo Recent Developments Table 69. Verizon Communications Basic Information List Table 70. Verizon Communications Description and Business Overview Table 71. Verizon Communications Programmatic Display Products, Services and Solutions Table 72. Revenue (Million US$) in Programmatic Display Business of Verizon Communications (2015-2020) Table 73. Verizon Communications Recent Developments Table 74. eBay Basic Information List Table 75. eBay Description and Business Overview Table 76. eBay Programmatic Display Products, Services and Solutions Table 77. Revenue (Million US$) in Programmatic Display Business of eBay (2015-2020) Table 78. eBay Recent Developments Table 79. Booking Basic Information List Table 80. Booking Description and Business Overview Table 81. Booking Programmatic Display Products, Services and Solutions Table 82. Revenue (Million US$) in Programmatic Display Business of Booking (2015-2020) Table 83. Booking Recent Developments Table 84. Expedia Basic Information List Table 85. Expedia Description and Business Overview Table 86. Expedia Programmatic Display Products, Services and Solutions Table 87. Revenue (Million US$) in Programmatic Display Business of Expedia (2015-2020) Table 88. Expedia Recent Developments Table 89. MediaMath Basic Information List Table 90. MediaMath Description and Business Overview Table 91. MediaMath Programmatic Display Products, Services and Solutions Table 92. Revenue (Million US$) in Programmatic Display Business of MediaMath (2015-2020) Table 93. MediaMath Recent Developments Table 94. Baidu Basic Information List Table 95. Baidu Description and Business Overview Table 96. Baidu Programmatic Display Products, Services and Solutions Table 97. Revenue (Million US$) in Programmatic Display Business of Baidu (2015-2020) Table 98. Baidu Recent Developments Table 99. Rakuten Basic Information List Table 100. Rakuten Description and Business Overview Table 101. Rakuten Programmatic Display Products, Services and Solutions Table 102. Revenue (Million US$) in Programmatic Display Business of Rakuten (2015-2020) Table 103. Rakuten Recent Developments Table 104. Rocket Fuel Basic Information List Table 105. Rocket Fuel Description and Business Overview Table 106. Rocket Fuel Programmatic Display Products, Services and Solutions Table 107. Revenue (Million US$) in Programmatic Display Business of Rocket Fuel (2015-2020) Table 108. Rocket Fuel Recent Developments Table 109. The Trade Desk Basic Information List Table 110. The Trade Desk Description and Business Overview Table 111. The Trade Desk Programmatic Display Products, Services and Solutions Table 112. Revenue (Million US$) in Programmatic Display Business of The Trade Desk (2015-2020) Table 113. The Trade Desk Recent Developments Table 114. Adroll Basic Information List Table 115. Adroll Description and Business Overview Table 116. Adroll Programmatic Display Products, Services and Solutions Table 117. Revenue (Million US$) in Programmatic Display Business of Adroll (2015-2020) Table 118. Adroll Recent Developments Table 119. Sina Basic Information List Table 120. Sina Description and Business Overview Table 121. Sina Programmatic Display Products, Services and Solutions Table 122. Revenue (Million US$) in Programmatic Display Business of Sina (2015-2020) Table 123. Sina Recent Developments Table 124. North America Programmatic Display Market Size by Country (2015-2020) & (US$ Million) Table 125. North America Programmatic Display Market Size Share by Country (2015-2020) Table 126. Europe Programmatic Display Market Size by Country (2015-2020) & (US$ Million) Table 127. Europe Programmatic Display Market Size Share by Country (2015-2020) Table 128. Asia-Pacific Programmatic Display Market Size by Country (2015-2020) & (US$ Million) Table 129. Asia-Pacific Programmatic Display Market Size Share by Country (2015-2020) (US$ Million) Table 130. Latin America Programmatic Display Market Size by Country (2015-2020) & (US$ Million) Table 131. Latin America Programmatic Display Market Size Share by Country (2015-2020) (US$ Million) Table 132. Middle East & Africa Programmatic Display Market Size by Players (2015-2020) (US$ Million) Table 133. Middle East & Africa Programmatic Display Market Size Share by Players (2015-2020) (US$ Million) Table 134. Programmatic Display Market Trends Table 135. Programmatic Display Market Drivers Table 136. Programmatic Display Market Challenges Table 137. Programmatic Display Market Restriants Table 138. Research Programs/Design for This Report Table 139. Key Data Information from Secondary Sources Table 140. Key Data Information from Primary Sources List of Figures Figure 1. Global Programmatic Display Market Size Year-over-Year 2015-2026 & (US$ Million) Figure 2. Global Programmatic Display Market Size (US$ Million), 2015 VS 2020VS 2026 Figure 3. Global Programmatic Display Market Share by Regions: 2020 VS 2026 Figure 4. North America Programmatic Display Market Size (US$ Million) Growth Rate (2015-2026) Figure 5. Europe Programmatic Display Market Size (US$ Million) and Growth Rate (2015-2026) Figure 6. Asia-Pacific Programmatic Display Market Size (US$ Million) and Growth Rate (2015-2026) Figure 7. Latin America Programmatic Display Market Size (US$ Million) and Growth Rate (2015-2026) Figure 8. Middle East & Africa Programmatic Display Market Size (US$ Million) and Growth Rate (2015-2026) Figure 9. Global Programmatic Display Market Share by Type in 2020 & 2026 Figure 10. Real Time Bidding Market Size (US$ Million) YoY Growth (2015-2026) Figure 11. Private Marketplace Market Size (US$ Million) YoY Growth (2015-2026) Figure 12. Automated Guaranteed Market Size (US$ Million) YoY Growth (2015-2026) Figure 13. Global Programmatic Display Market Size Share by Application in 2020 & 2026 Figure 14. E-commerce Ads Market Size (US$ Million) YoY Growth (2015-2026) Figure 15. Travel Ads Market Size (US$ Million) YoY Growth (2015-2026) Figure 16. Game Ads Market Size (US$ Million) YoY Growth (2015-2026) Figure 17. Others Market Size (US$ Million) YoY Growth (2015-2026) Figure 18. Programmatic Display Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2015 VS 2019 Figure 19. Global Top 5 and Top 10 Players Programmatic Display Market Share in 2019 Figure 20. United States Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 21. Canada Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 22. Germany Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 23. France Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 24. U.K. Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 25. Italy Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 26. Russia Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 27. Nordic Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 28. Rest of Europe Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 29. China Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 30. Japan Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 31. South Korea Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 32. Southeast Asia Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 33. India Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 34. Australia Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 35. Rest of Asia-Pacific Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 36. Mexico Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 37. Brazil Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 38. Rest of Latin America Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 39. Turkey Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 40. Saudi Arabia Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 41. UAE Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 42. Rest of Middle East & Africa Programmatic Display Market Size YoY Growth (2015-2026) & (US$ Million) Figure 43. Bottom-up and Top-down Approaches for This Report Figure 44. Data Triangulation

Facebook Google (Doubleclick) Alibaba Adobe Systems Incorporated Tencent AppNexus Amazon JD.com Yahoo Verizon Communications eBay Booking Expedia MediaMath Baidu Rakuten Rocket Fuel The Trade Desk Adroll Sina